A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
At a 10-year anniversary event, Polyphony Digital presented two technological trials for the next generation.
Both of the presentations were founded on the philosophy of “achieving the highest possible quality” held over the years by Gran Turismo... showing it off that at 2160p.
It was all part of a time trial showcasing Sony's latest SRX-S110 projector technology, which can support resolutions of 4096 x 2160 pixels.
To quote: One of these, was a time trial competition using Sony’s newest digital cinema projector, the “SRX-S110”. Gran Turismo 5 prologue is already in Full HD resolution at 1920 x 1080 pixels, providing the highest resolution possible in today’s TV content.
However in this time trial, the Full HD image was increased to twice the resolution both vertically and horizontally (4x the surface area), enabling game play at an ultra high resolution of 3840 x 2160 pixels.
The new version of YDL was released. I think the most important new feature is that you can now use the memory of the RSX-GPU as a swap partition.
You should notice a great increase of speed while using linux.
The free version can be downloaded in four weeks. For now only owners of YDL.net Enhanced Accounts can access YDL 6.1.
Press Release: AUSTIN, Texas - 19 November 2008 - From the show floor of SuperComputing 2008, booth #1915, Fixstars today released Yellow Dog Linux v6.1 for Apple G4/G5, Sony PLAYSTATION3, PowerStation, and IBM Power Systems. Built upon the CentOS foundation, a derivative of Red Hat Enterprise Linux, YDL v6.1 offers several end-user and development tool improvements over the previous v6.0.
"This marks the final release of Yellow Dog Linux by Terra Soft and the first by Fixstars," states Owen Stampflee, Fixstars Solutions' Director of Engineering, "In my five years with Terra Soft we have made incremental impro... More »
There's general agreement that Sony stumbled out of the gate with the PlayStation 3. Months of intense hype were followed by a late launch (fully a year after the Xbox 360) and a staggering $600 price tag for the deluxe model.
Even worse, the PS3 didn't initially have any real must-have exclusive titles, and despite the power of its vaunted Cell processor, multiplatform games from third-party developers didn't look appreciably better than the respective titles on the Xbox 360.
Since then, the company's been modifying the PlayStation product line to better fit the competitive market landscape. As of August 2008, a new "bargain" PS3 is available with a larger, 80GB hard drive, and a "deluxe" model is due in November, doubling the capacity to 160GB.
Both, however, lack backward compatibility with PS2 games and do not come with flash card readers. If those features are a must, it might be best to pick up the 80GB "Metal Gear" bundle version on eBay w... More »
The US space agency NASA said it successfuly conducted a first test of a deep space communications network modeled on the Internet.
"This is the first step in creating a totally new space communications capability, an interplanetary Internet," Adrian Hooke, NASA's manager of space-networking architecture, technology and standards, said in a statement.
The US space agency said Jet Propulsion Laboratory engineers used software called Disruption-Tolerant Networking, or DTN, to transmit dozens of space images to and from a NASA spacecraft some 20 million miles (32.4 million kilometers) from Earth.
NASA said the software protocol, which must be able to withstand delays, disruptions and disconnections in space, was designed in partnership with Vint Cerf, a vice president at Internet search giant Google.
DTN sends information using a method that differs from the normal Internet's Transmission-Control Protocol/Internet Protocol, or TCP... More »
The New Xbox Experience, a.k.a. the new Xbox 360 Dashboard, hits today. If you've got an Xbox 360 that's connected to the Internet, you're going to be prompted to update your console as soon as you turn it on.
No exceptions; this is what your machine will look like until either it dies, you die, or Microsoft decides to make ANOTHER Xbox Experience.
Unfortunately, unlike Batman, you didn't have time to prepare. Here are the ten things you should know about the new Xbox experience so you can be set for today.
1) Installation is quick. Owners with hard drives that aren't 100% full will be able to update with no problem, but Xbox 360 Arcade fans that rely on memory cards can get in on the free 512MB card deal from Microsoft. We'd recommend you go for the 20GB hard drive for $20 if anything.
The update won't be as fast as the 10-second patches you're used to for standard Xbox Dashboard upgrades, but clocking in at somewhere between five... More »
Sony's Director of Hardware Marketing John Koller posted a special second birthday wish for the PlayStation 3 via the PS Blog today as follows:
November 17 is a special date for us at SCEA because, as many of you fans know, it’s when we launched PLAYSTATION 3.
Two years ago today, we delivered our next-generation console, providing consumers with a gaming and home entertainment system unlike anything in the market – the power of the Cell Broadband Engine, out-of-the-box HDMI support for 1080p resolution, and a Blu-ray drive for high-definition movies and expansive games.
The PS3’s launch was also when the Resistance franchise was born, and the original title’s success has spawned a blockbuster sequel with Resistance 2 and a unique PSP installment with the upcoming Resistance: Retribution.
But that’s just what we started with, and PS3 has come a long way since November 17, 2006. If you stood in line the night before ... More »
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