Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.
Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.
The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.
“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »
Update: to clarify, Michael Rudder did NOT play Sam Fisher in Splinter Cell - that was Michael Ironside, who to our knowledge has never been shot by terrorists of any kind. Rudder provided other voice work for the game.
Canadian actor and videogame voice specialist Michael Rudder was among the casualties in the terrorist attacks in Mumbai yesterday.
The actor was dining at the Oberoi Hotel in Mumbai when militants opened fire. Rudder was hit by three bullets and rushed to hospital where he successfully underwent surgery and is expected to make a full recovery.
You may recognise Rudder's voice from such games as Far Cry Instincts, Prince Of Persia: The Warrior Within (he played the Dark Prince), Jagged Alliance and - somewhat ironically - terrorist-slaying black ops game Splinter Cell.
Responding to new rumors of a PS3 price cut in March 2009, a Sony Computer Entertainment America rep told Edge, "There are no plans for a price reduction on PS3 in March 09, and anything reported on or discussed otherwise is purely rumor or speculation."
Over the weekend, online magazine D+Pad cited an anonymous source who purportedly attended a Sony staff briefing in London where execs said the PS3 will have a more competitive price from March 2009 and beyond.
March 31, 2009 marks the end of Sony's fiscal year, during which the company expects to sell 10 million PS3 units, or about flat compared to the previous year.
Sony has repeatedly denied a PS3 price cut will take place before the holidays.
Currently, Xbox 360s retail from $199 to $399 and Wiis sell for $249 in the U.S. Standard 80GB PS3s sell for $399.
Get some dismemberment action on before chowing down on turkey and stuffing. Below is the official press release, courtesy of EA!
Press Release: Electronic Arts Inc. announced today that a free* downloadable demo for the award-winning videogame Dead Space will be launched on November 25th. The stunning demo showcases the critically acclaimed combat and strategic dismemberment of the epic sci-fi action game.
The demo comes just in time for holiday gift buyers to get a taste of the gore and action that has made the game a critical and commercial hit. The demo will be available at the PlayStation Store in North America and Xbox LIVE Marketplace worldwide*. In Europe, the demo will be available at the PlayStation Store on November 27th.
Winner of over 27 critic awards and currently nominated for Best Action Adventure Game on Spike TV's upcoming 2008 Video Game Awards on December 14th, gamers can experience a taste of, as GamePro magazine says, "..... More »
Here's a new one... rumor has it Datel, longtime developer and manufacturer of videogame enhancement products, has beat conventional PSP hackers in unlocking the PSP 3000 console.
To quote: The breakthrough was made by Datel, thanks to their newest tool battery that will put the PSP 3K into service mode. Okay, what does this exactly do? According to their post, service mode allows you to downgrade your PSP for you to do whatever you may want to do with it, basically.
So. Here's the deal. In order for you to enable the service mode on your PSP 2K and 3K models, you'll need Datel's new crypto processor based battery called the Lite Blue Tool battery.
It comes with toggle options between a service mode and normal mode, as well as a built in LED power gauge feature! Datel's Lite Blue Tool comes to your nearest store on November 28th for a mere US$ 19.99 (UK) and US$ 29.99 (NA).
The infamous Xbox 360 "red ring of death" (indicating a failed unit) has caused Microsoft - and its customers - untold pain in the three years since the console's launch in 2005, and cost it $1.15bn (£738m) last year.
Microsoft has never said publicly why the console was plagued with faults: it seems that poor production quality was at the heart of the failures - an all-round problem with no single cause except impatience on the company's part as it tried to become the leader in videogame consoles.
It was an ambitious attack. Microsoft's engineers started working on the Xbox 360 at least a year after Sony's engineers began work on the PlayStation 3, yet wound up shipping a year earlier. With the first Xbox, the company lost $3.7bn (£2.3bn) over four years, mostly because costs of the box - particularly its hard drive - were too high.
Bill Gates didn't really care about the losses; that was simply the ante for getting into an exciting ne... More »
Gaming, like all mediums in existence, is constantly evolving. The Internet is almost unrecognizable from just 10 years ago.
Television programming has changed greatly, including such technologies as TiVo (DVR) and the unfortunate rise of reality shows on nearly every channel except Nickelodeon.
May God help us all. In the meantime, there are some trends we have noticed appearing in a lot of our favorite videogames, and those trends show a bright future for our favorite hobby. Some may disagree that these are good things, but they are indeed a part of gaming these days for better or worse.
5. Instant Co-Operative Play
Back in the day, co-op modes would typically split the screen in two in order to allow one player to move independently of the other. Split screens, however, were never very popular as they cut out the potential field of vision for both players and were often seen as a necessary nuisance. Since the Sega DreamCast... More »
All things considered, The Conduit shouldn't really be getting the attention it deserves. After all, it's being developed by High Voltage Software, a studio that's not exactly well known for the quality of its games.
Its back catalogue features such gems as Ben 10, The Grim Adventures Of Billy & Mandy and the Family Guy videogame. Add to this the fact that the game didn't even have a publisher until the middle of September and it's hard to figure out why the game's so eagerly anticipated.
Of course, the reason it is getting attention is because it looks great for a Wii game. We know those last four words are really patronising, but let's face facts, we know the Wii doesn't have the graphical oomph to compete with other HD systems. However, this has meant that many developers simply don't bother trying to make the most of the Wii's power and simply churn out games that look half-decent instead. That's where The Conduit differs.
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