Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.
Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.
Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.
Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »
AOL announced the launch of AOL PlaySavvy.com, a new site that targets parents of children ages 5-17 and helps them decipher the world of games, both PC and console.
PlaySavvy also helps parents stay aware of their kids’ entertainment choices including assisting them in making informed decisions about buying games for their children.
Press Release: AOL Launches PlaySavvy.com
The PlaySavvy.com launch is a continuation of AOL’s overall programming goal to offer consumers interactive and engaging experiences with relevant sites that target people’s passion points.
This year, AOL launched several targeted sites including ParentDish.com, http://www.parentdish.com, Lemondrop.com, http://www.lemondrop.com, WalletPop.com, http://www.walletpop.com, and Holidash.com, http://www.holidash.com.
"Playing video games is one of the top pastimes for children these days, almost more than watching... More »
Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.
Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.
The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.
“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »
PlayStation Home director Jack Buser was recently asked if Home is definitely going to launch this year. "It's imminent. We haven't announced a specific date but we will make a public announcement." he replied.
Buser also went onto say that Home is going to be a very different experience maybe, six, twelve months down the line compared to what you see on day one.
To quote from the Gamasutra interview:
And Home is definitely going to launch this year?
JB: it's imminent. We haven't announced a specific date but we will make a public announcement.
It has suffered many delays already, of course.
JB: When you think about PlayStation Home you really have to think of it, as I've said before, as a massive undertaking. We've been trying to create something that really has never been done before.
But we're now at the point where we've created the platform, third-parties are creating content for t... More »
Fancy yourself an Uncharted fan? Well you’re not going to want to miss this!
Uncharted 2: Among Thieves features Nathan Drake returning with a whole new adventure which revolves around the 13th century explorer Marco Polo and his voyages.
The new PlayStation 3 title will add a free climbing mechanic and stealth gameplay. Players can also expect all-new locations, characters and a focus on the game’s story.
Check out the cool announcment video teaser below from VGA 2008, courtesy of GameTrailers. Enjoy!
Empire: Total War, is the new installment in The Creative Assembly’s Total War RTS franchise and will maintain the series 3D battles, grand turn based campaign map and rich historical flavor; while for the first time introducing 3D naval combat into the series.
Below is an interview with one of the game's developers:
WP: Who has the honor to speak with us? State your name, rank, and occupation!
Kieran Brigden, studio communications manager for Creative Assembly.
WP: Empire Total War marks the first time that the Total War series has had really intricate naval battles. Why have them now?
KB: Well, it's a combination of factors. One, we've wanted to do it for a while but the technology was ready now. Two, it's the period that's right for it. When you add naval battles to the game, you have to do it when it's interesting, enjoyable, and fun. The 18th century was the absolute height of cool naval warfare. You had thi... More »
Are Sony and Blockbuster looking to form an alliance to bring Blockbuster's streaming video offer to the PlayStation 3? We'll know by 'early next year' says Blockbuster Video.
Sony and Blockbuster have some history together already. You may recall that Blockbuster was one of the first retailers in North America that they were going to be supporting Blu-ray on a much bigger scale than HD DVD. That announcement really got the ball rolling in Blu-ray's favor at the time.
Fast forward a year and we have Netflix signing streaming deals with every manufacturer they can find including an exclusive game console deal with Microsoft. Netflix has signed deals with TiVo Inc, Samsung, LG Electronics.
Now comes word from Blockbuster that, in the wake of their launch of Blockbuster OnDemand, they are actively seeking a partnership with Blu-ray player manufacturers. With Samsung and LG already in Netflix's corner, could this lead Blockbuster to seek out Sony as a... More »
Just under a week ago we featured a Compulsive Gamers Not Addicts article, and today a related topic of dicussion is Video Games Versus Real Life.
Since the dawn of time, there have been conflicts. Men Vs Women, Right Vs Wrong, the list goes on. But have we really gotten to the bottom of any of these? Well now, it’s time to solve a conflict so steeped in history that some of you just might not be old enough to remember when it began.
We all know the stereotypes that come into play here. There’s the typical ‘nerd’, complete with sweaty palms and dorky glasses. The other being the ‘jock’. The sports loving, woman seducing bully. Obviously, recent times have changed this situation.
More and more ‘regular’ people are playing games, and the nerd stereotype is becoming less of a crux of gaming. But whenever you picture the Real L... More »
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