30w ago - Activision Lead Producer Andy Owen has outlined what it takes to create authentic universes in Family Guy: Back to the Multiverse today.

To quote: Making a licensed game is hard. Making a good licensed game is hard.

As huge Family Guy fans, when the opportunity came to make a game based on the hilarious TV show, with Heavy Iron Studios at the helm, it was impossible to pass up.

But there was one giant hurdle we had to get over in order to make a good Family Guy game - we don't work at Fuzzy Door, Seth MacFarlane's production company, and we aren't involved in any way with the Family Guy TV show.

And it wouldn't matter how much effort we put into the graphics, or the level design, or the action. If it didn't feel like Family Guy - if it wasn't funny, or if Stewie shouted "Blast!" and it was clear we'd just hired some actor to do a mediocre Stewie impression - fans would hate it. WE would hate it.

We knew that if we were going to do this, we had to do it right. Everything from the script to the presentation to the way it will make you feel playing on your couch at home had to feel like Seth MacFarlane took a coding class and made it himself.

If we wanted to create a...