196w ago - Sony Computer Entertainment America appears to be working on a game called TV Superstars.
The trademark they registered (below) is for use with games and "operating a real-time game for others over global and local computer networks."
To quote: "Looks like SCEA may be working on a brand new multiplayer online game called TV Superstars, as evidenced by a new trademark unearthed by Siliconera.
Details are scant beyond the fact that it's both online and a game. Our first guess? It's Sony's attempt at competing against Xbox LIVE's 1 Vs. 100 application (pictured above). With so little information to work with, we can't really offer any other hypotheses."
202w ago - Update: PSU has now received a response from Sony as follows, to quote: "We have a long history of creating unique loyalty programs such as PlayStation Underground, which started with the original PlayStation and has evolved into the Gamer Advisory Panel.
We continue to look for ways to expand this program and we are evaluating new naming conventions for this evolution, which is why we filed a trademark for PlayStation Thanks."
A trademark filed by Sony Computer Entertainment America on July 31, 2009 has revealed what is likely to be an upcoming Sony rewards program.
The wordmark "P.S. THANKS" (PlayStation Thanks) shows the following description:
ENTERTAINMENT SERVICES, NAMELY, INCENTIVE REWARDS PROGRAM GEARED TOWARD QUANTIFYING, IDENTIFYING AND MOTIVATING TOP CONSUMER BASE WITH THE GOAL OF PROMOTION AND SALE OF VIDEO GAME HARDWARE AND SOFTWARE
To quote: "There are a number of ways Sony could incentivize their customer base. They could hand out points for each item purchased and reward frequent buyers with PlayStation products sort of like Club Nintendo.