Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.
Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.
Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.
Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »
It was only meant to be a prototype. But 40 years after the computer mouse first scrolled its way into the public consciousness, new touch-screen technology could be about to consign the mouse to the annals of history.
The computer mouse was the creation of Doug Engelbart and his team at the Stanford Research Institute in California, who needed a simple way of controlling their computers. The result was a carved wooden block mounted on wheels, with a long cable trailing out the back. One researcher nicknamed it a mouse, and the moniker stuck.
"We thought that when it had escaped out to the world it would have a more dignified name," said Mr Engelbart. "But it didn't."
The mouse made its debut at a presentation in San Francisco in 1968 to show off a working network computer system. Before the invention of the mouse, people working on computers used a light pen, similar to those wielded by radar operators during the war, to navigate around... More »
Ever Since Sonic Adventure 2 on the Sega Dreamcast, the hedgehog has suffered some pretty piss poor releases. Sonic fans have been hurting for a long time now with titles like "Sonic Riders" and more recently "Sonic The Hedgehog".
What little good will gamers had left for the blue blur is quickly evaporating thanks to Sonic Unleashed, an otherwise decent Sonic game ruined by brawling levels that turn Sonic into a werehog combatant.
So why exactly do the development team keep screwing things up exactly? Turns out it's an entirely conscious decision.
In the latest IGN Three Red Lights podcast at the 19:40 mark David Clayman recalls a time when he talked to a member of the Sonic Unleashed team about this very issue...
"I asked one of the developers at TGS, you know I was like, come on everybody just wants Sonic running, li... More »
It has been confirmed that the New Xbox Experience increases the active downloads queue from six entries to a massive fourty.
To quote: Just a quick tidbit for you NXE-loving guys and gals out there. In my eternal thirst to find out more technical information about the NXE, I stumbled across a piece of info you might be interested in. This comes from one of the “Voices” Xbox.com pages:
“Speaking of downloads, the Active Downloads queue has been expanded from six entries to a whopping 40, making it much easier to fill your hard drive with lots of great stuff.”
Most of the article rehashes the normally touted features, but I thought y’all might be interested in something a little more fresh.
Andrew Weymes (aka MrWeymes) says Nintendo obviously went in another direction, deviating from what gamers expect from a next generation console.
I'm sure most gamers assumed that every 5 or 6 years, we would get an upgrade of our current console with a slightly reworked controller, better graphics, and more features such as online capabilities, and Blu Ray.
Sony, and Microsoft knew what was expected of them, and delivered. I don't think that many people thought that the Nintendo "Revolution" (as was the Wii's code name) wouldn't have a standard controller, but in fact make use of motion controls, and that it would have a small emphasis on graphics.
Technically, both the Xbox 360, and the Playstation 3 are superior machines. Both support HD resolutions up to 1080p, both have a more robust online community, both are able to rip music off of CDs, both are able to play DVDs, and the Playstation 3 is able to play Blu Rays.
We love hard drives. When your home console is strapping a big arsed HDD you don't have to leave Alex Kidd on overnight, you don't have to remember sixty-two digit save passwords, and you no longer have to mourn the death of an 8 MB memory card as if it was a family member.
Make no mistake fellow gamers, hard drives rock. Even still, if you had have told us in 2005 that three years later we'd be complaining about 'only having’ 20 gigs of space for our Xbox 360, we would have built a time machine to travel forwards in time to knee ourselves in the groin.
But times they do a-change, especially when you're talking storage. HDD sizes always increase at a frantic rate, and their prices can change just as quick. Just ask one of your PC gaming buddies - you know, the bloke you stay friends with because he has sixteen terabytes of porn - he'll set you straight on the virtues of having HDD space to spare.
Now that the DLC era is fully upon us, it’s be... More »
The mysterious “PS3mote”, the Wii-mote-like PS3 controller that has been talked about numerous times over the past 2 years the PS3 has been released. Every gamer knows the power of a controller like this. The Nintendo Wii is the best selling console this generation, and let’s face it... It’s because of the controller.
A controller that is so user friendly, that even grandma, and grandpa can pick it up, not be intimidated, and have a blast. That’s the appeal, everyone has used a remote for their TV, their VCR, their DVD player. The remote is an icon in American (and I am sure many other) culture.
Videos from NVISION08 can be seen below... Enjoy all.
So imagine this: You're a huge gamer who bought the Xbox 360 on day one. You stood in line for over 20 hours in the pouring rain, just for Microsoft's newest console. Pretty hardcore, right? It gets better.
Imagine now, with me, that over the course of the past several years, you've played games on your 360 nearly every chance you got. You've racked up a huge gamerscore, only to have it all taken away one day without ANY warning.
This is story of SlapStic reader "JackTheWhack." Jack, whose real name is Jack Barbosa, not only had a huge gamerscore; he had more than any other person in the entire state of New Jersey: 121,250, in fact.
He achieved this impressive score through renting via Gamefly for games that he was only mildly interested in, while he purchased many games that he thought could give him more lasting enjoyment. Obviously, with a score that high, he WAS a MASSIVE 360 fan.
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