40w ago - Crystal Dynamics Global Brand Director Karl Stewart announced that Tomb Raider is out today and shared details on the long and winding road below.
To quote: Crystal Dynamics - where the Tomb Raider team works - can be found in a complex at the end of a long road in Redwood City in San Francisco. Without laboring the comparison, Tomb Raider's journey from inception to being in stores today has some similarities.
You exit a freeway - in our case the conventional expectations of what Tomb Raider should be, you negotiate a lengthy curve (securing support for a bold new direction), negotiate through the stop signs of constant testing and second guessing before finally enjoying what appears to be a smooth home stretch.
Here's where my comparison breaks down however. While the Crystal team has learned to watch their velocity on approach to avoid speed tickets, Tomb Raider on the other hand has hit the gas and enjoyed a breakneck ride in the past few months to launch. It's a clichéd term but it truly has been a rollercoaster ride for the team - an unforgettable one - to get to this point.
There's a reason why we have been using the hashtag #Reborn to accompany all our discussion of Tomb Raider at launch. It truly does...