243w ago - SCEA's VP of product marketing Scott Steinberg outlines his vision for PS3's future, and the benefits he believes will drive it to market dominance

In a Keynote, he covers the benefits Sony will be promoting to consumers this Holiday season. They include PS3's Blu-ray drive, first party games, PSN's increasingly diverse product portfolio and community features.

Steinberg writes, "In the next few years, you're going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours."

He adds, "If you're a competitor I've got bad news for you because we've got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we're building specifically for the PS3

"From a competitive standpoint our competitors are going to have a tougher road now then even in 2008. But for PlayStation 3 consumers, it means more quality and more choice."

249w ago - SCEA product marketing VP Scott Steinberg has said that Sony's "future-proofing" of the PS3 and its plans of a "roadmap" of firmware updates that will add functionality to the machine will make sure the console fulfills a 10-year lifecycle.

Steinberg believes Blu-ray gives the PS3 a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry" he said.

To quote: Sony would rather update a platform than introduce a new hardware iteration, Steinberg says. "We do not have a planned obsolescence strategy," he says, pointing pointing to the PSP as another example.

"Whether it's Skype or some other peripherals, it's not just a dumb terminal that lies secluded and isn't enhanced with all the recent technologies and opportunities."

Unsurprisingly, he also sees the Blu-ray Disc format as a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry," he says.

"I think that feeds into [gamers'] choices as well. ...I think there are a lot of great 'a-ha's that consumers are going to find with music, and the movie store. ...You buy it for a gaming machine, but it delivers on a value proposition."

258w ago - The launch of the brilliant MGS4 is "only the beginning" of a rush of triple-A PS3-exclusives, says Sony's seemingly pleased VP of product marketing, Scott Steinberg.

With some of the console's big titles like Gran Turismo 5: Prologue, GTA IV and Singstar now out the door, Steinberg paints a positive picture for PS3 owners for the rest of the year.

"This is only the beginning of an ongoing software avalanche for PS3 that includes titles such as LittleBigPlanet, SOCOM: Confrontation, MotorStorm Pacific Rift and Resistance 2 that only PS3 owners will be able to exclusively enjoy," said Steinberg.

He also hopes MGS4 will encourage some of the millions of hibernating PS2 fans to come out the woodwork and grab a PS3.

Let's just hope they can keep the attractive hardware bundles in stock.