SCEA's VP of product marketing Scott Steinberg outlines his vision for PS3's future, and the benefits he believes will drive it to market dominance
In a Keynote, he covers the benefits Sony will be promoting to consumers this Holiday season. They include PS3's Blu-ray drive, first party games, PSN's increasingly diverse product portfolio and community features.
Steinberg writes, "In the next few years, you're going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours."
He adds, "If you're a competitor I've got bad news for you because we've got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we're building specifically for the PS3
"From a competitive standpoint our competitors are going to have a tougher road now then even in 2008. But for PlayStation 3 consumers, it means m... More »
SCEA product marketing VP Scott Steinberg has said that Sony's "future-proofing" of the PS3 and its plans of a "roadmap" of firmware updates that will add functionality to the machine will make sure the console fulfills a 10-year lifecycle.
Steinberg believes Blu-ray gives the PS3 a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry" he said.
To quote: Sony would rather update a platform than introduce a new hardware iteration, Steinberg says. "We do not have a planned obsolescence strategy," he says, pointing pointing to the PSP as another example.
"Whether it's Skype or some other peripherals, it's not just a dumb terminal that lies secluded and isn't enhanced with all the recent technologies and opportunities."
Unsurprisingly, he also sees the Blu-ray Disc format as a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to ... More »
SCEA have issued a post E3 conference press release in which they highlight that they gave attendees a look at over 10 never before seen titles. Sony say God Of War 3 is in full 1080p High Definition and that over 350 new titles from their publishing partners will be released this fiscal year for the PS3, PSN, PSP and PS2.
The press release also states that SCEA will introduce the PS3 Greatest Hits program beginning July 28. With 10 titles as the initial inductees, PlayStation fans have the opportunity to experience the best titles created for the platform at a reduced price of $29.99.
Press Release: Sony Computer Entertainment America Demonstrates Breadth of Software Content at E3 Media & Business Summit 2008
SCEA Unveils Extraordinary Showing of Genre Defying Titles Across PLAYSTATION(R)3, PlayStation(R)Portable, PLAYSTATION(R)Network and PlayStation(R)2 Platforms
LOS ANGELES, July 15 /PRNewswire/ -- Sony Computer Entertainment Ame... More »
The launch of the brilliant MGS4 is "only the beginning" of a rush of triple-A PS3-exclusives, says Sony's seemingly pleased VP of product marketing, Scott Steinberg.
With some of the console's big titles like Gran Turismo 5: Prologue, GTA IV and Singstar now out the door, Steinberg paints a positive picture for PS3 owners for the rest of the year.
"This is only the beginning of an ongoing software avalanche for PS3 that includes titles such as LittleBigPlanet, SOCOM: Confrontation, MotorStorm Pacific Rift and Resistance 2 that only PS3 owners will be able to exclusively enjoy," said Steinberg.
He also hopes MGS4 will encourage some of the millions of hibernating PS2 fans to come out the woodwork and grab a PS3.
Let's just hope they can keep the attractive hardware bundles in stock.
Sony America has colored in the remaining blanks on its release schedule for the rest of 2008 and early 2009. The most newsworthy appearance is the addition of Buzz PS3 and Buzz PSP to the line-up, with both versions set to launch this Autumn.
Meanwhile, the first episode of the Siren: Blood Curse PSN series is due to appear this summer. Elsewhere, there was only one first-party release for the PS2 on the schedule. Helps it stay active.
Sony America went on to boast that the PS3 momentum was stronger than ever in 2007 thanks to Blu-ray becoming the sole high-definition disc format, as well as from strong sales from last Christmas and the success of titles such as Gran Turismo 5 Prologue.
More than 8 million people have registered on the PlayStation Network now, apparently, and downloaded around 140 million items.
"For the second half of 2008 and beyond, we will see a spectacular line up of triple-A titles and original gaming content t... More »
SCEA announced today a line up of software titles set to launch over the remainder of 2008 and early 2009 exclusively for PS3, PSP, and PSN.
Press Release:
Sony Computer Entertainment America Inc. (SCEA) today announced a line up of highly-anticipated software titles set to launch over the remainder of 2008 and early 2009 exclusively for PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, PSP(R) (PlayStation(R)Portable) system, and PLAYSTATION(R)Network.
A mix of original concepts as well as franchise mainstays, the upcoming list of software includes more than 15 games across all PlayStation(R) platforms. The robust line up demonstrates the depth of content coming to PlayStation, and further emphasizes SCEA's commitment to providing the widest range of gaming options to consumers.
"For the second half of 2008 and beyond, we will see a spectacular line up of triple-A titles and original gaming content that will satisfy PlayStati... More »
Digital games downloads for consoles are in a fascinating position right now. We've previously discussed the state of console downloadable games - as well as a more detailed discussion of royalty rates for Xbox Live Arcade.
But the state of PlayStation Network for indie games is significantly less-discussed - actually, for some potentially interesting reasons. A starting point would be this interview with Sony's Scott Steinberg conducted at GDC, discussing Microsoft's announcement of Xbox Live Community Games. Steinberg's response to that:
"I thought it was interesting in the sense that what they were talking about we've sort of been doing for the last couple of years with PSN and giving smaller, start-up, entrepreneurial developers the chance to get in and make their games available on the PSN."
Well, yes and no. The biggest issue here - and what I find somewhat disingenuous of Sony - is that Microsoft is trying hard and genuinely to open... More »
Scott Steinberg seems to be in a PR overhaul lately, popping up in several interviews. This latest installment has what some would call a challenge to the competition, but we won't focus on that flamebait comment.
He talks about how Sony hasn't had a big keynote speech this year yet -- he feels the Blu-ray victory is good enough for now. We're personally expecting a big one at E3. He hints also that movie and music download services may be coming soon -- perhaps also to be covered at our expected E3 speech?
Big name titles, he says, will keep momentum going for the PS3 this year, but he also mentions the possibility of more downloadable PS-One and PS2 games on the PlayStation Store. Steinberg says there are "on-going sessions" to get more third-party titles up on the store, so who knows, before the end of the year we might have a much more impressive library than we do now. Maybe it'll almost rival the insane selection available on the Japanese store. ... More »
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