- Following the release of April NPD data, Microsoft's Aaron Greenberg
says that he respects his competitors, but claims Sony in particular is getting "squeezed out" of the console war.
Below are the excerpts from a phone interview from Thursday with director of product management for Xbox 360 and Xbox Live Aaron Greenberg, who comments on the sales of GTA IV, the fight for market share and how Microsoft still doesn't consider the Wii a direct competitor.
First, there are the hardware figures. GTA IV didn't seem to move consoles in the few days in April that it was on sale. We didn't see very impressive hardware figures from the two platforms that the game was available on. Will we see the hardware lift in May?
I think May will be a better barometer for GTA's impact on hardware sales. I think GTA is the type of franchise that is unique and does perform differently. It reaches a different type of customer than other big titles in our industry, and those mainstream buyers don't necessarily buy hardware the day a game comes out. I think we'll see a much longer tail with this game. That said, we're very pleased with the numbers... NPD validated what we had heard and seen from our retailers [regarding sales of GTA IV on 360 vs. PS3].
...From our standpoint, we feel good about having...