- Tech support is going mass market, moving out of the office and into homes as the proliferation of gadgetry in the average house makes a geek contact essential.
Tesco is currently trialling its recently acquired PC Guys service in several branches of the supermarket.
And a host of other companies are springing up, promising to troubleshoot all those IT niggles from the comfort of your home.
BBC News spent time with three of the more established services - The Geek Squad, The Tech Guys and BT's Home IT Visit service - in an effort to learn what people are using such services for and how the firms measure up.
If someone needs a plumber or a mechanic there are some basic professional qualifications they can measure them against and, although there are plenty of qualifications available to IT workers, there is no one recognised standard.
With so many independent firms offering home IT support, this could be a problem, says Matthew Poyiadgi, vice president of CompTIA, an IT trades body which designs training courses.
"There needs to be standards in place," he said.
He has seen take-up of its A+ scheme, which teaches people basic computer skills, go up three-fold in the last six years.
"We find guys are doing it as hobbyists...