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Video: PlayStation 4 Teardown Details What's Inside Sony's PS4 Console

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45w ago - Today WIRED shared pictures and a [Register or Login to view links] of a PlayStation 4 teardown detailing exactly what's inside Sony's next-generation PS4 console below.

To quote: TOKYO - Inside Sony headquarters, at the heart of Tokyo's Shinagawa district, Yasuhiro Ootori is about to reveal something that almost no one outside the Japanese tech giant has ever seen: the inside of a PlayStation 4.

It's the middle of October, four weeks before the new game console is due to reach stores in the U.S. and Canada, and Ootori - director of the mechanical engineering team in charge of the PS4 - is surrounded by a phalanx of other Sony engineers, several PR handlers, two journalists, and six guys set to capture the moment on video. Not to mention the interpreter who will instantly translate his commentary into English.

The video producer slaps his hands in front of the two cameras - an imitation of an old movie clapboard - and the Sony man spends the next hour and half taking the console apart, piece by sacred piece. He even wears white gloves. It's the world's first PlayStation 4 teardown.
 

Sony's PlayStation Arc Rumored Button Configuration is Revealed

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236w ago - This weekend ichinisan of [Register or Login to view links] has revealed the rumored button configuration of Sony's upcoming PlayStation Arc wand nunchuck, as [Register or Login to view links] by a developer to be both real and [Register or Login to view links].

According to his post, the Arc will be longer than the Wii Remote and will include the analog stick on the front, along with the X and O buttons right below. Then below the X and O buttons, you will find a D-pad with the L1 and L2 below that.

Additionally, [Register or Login to view links] is reporting that a Microsoft trademark could force Sony to rename its PS3 motion wand to avoid potential confusion and clashes with Microsoft over the trademark.

To quote: "Just saw pictures of Wand/Nunchuk so:

Nunchuck has an analog stick at the front, below that X and O and below that a D pad. Underneath is L1 and L2. Its actually long, not like the Wii Nunchuk.

As for the Wand it has one very big button on top and then all four facebuttons (X,O,Square and Triangle) and underneath is a big trigger called T.
 

Sony's Expanded PlayStation Network May Debut in Spring 2010

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273w ago - According to a [Register or Login to view links], PlayStation boss Kaz Hirai that said the bigger PlayStation Network may debut next Spring.

Sony's CEO Howard Stringer has also dropped hints on the PlayStation Network expansion, which is said to include a broader service, leaping from the PSP and PlayStation 3 to Sony branded televisions and other gadgets.

To quote: The service is said to make Sony devices "talk to each other efficiently," according to Stringer, that it will make it easier to handle digital camera images, edit video, share content and store whatever it is you download from a Sony device.

Fortune also reports that Sony has designs on making acquisitions that would "accelerate the effort," but plans to "start small" and roll out the new PlayStation Network over time.
 

Sony's Q4 Cinema Campaign Marketing Blitz Revealed

50°
309w ago - According to SCEE UK marketing manager Adam Boita, "The main thrust of our advertising this Christmas season will be in cinema."

Sony will launch its Q4 marketing assault with a huge cinema ad campaign - and has told the trade to look out for a new range of bundles for PS3 and PSP in time for Christmas.

To quote: Speaking exclusively to MCV, the software and hardware giant said it believed it had the wide range of titles needed to target each corner of the market, and that cinema advertising was the ideal way to convey that message to consumers.

"All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th.

It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar."
 

Spencer: We'll always take on Sony's first-party titles

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313w ago - A bullish Microsoft has declared it's happy to go toe-to-toe with rival Sony products, as the two companies prepare for another bloody battle at retail this Christmas.

Speaking exclusively to GamesIndustry.biz, Phil Spencer, head of Microsoft Games Studios, has declared that first-party publishing has always been about exclusives, and he's confident his titles can better anything his bitter rivals at Sony can turn out.

"Let's start from the beginning of both consoles - PlayStation 3 and Xbox 360 - which first party has had more success on their own platform? We have Gears, Halo, Forza, we're continuing to push existing IP while bringing new IP to market. I'll line up against Sony's first party any day," offered Spencer in the first part of an interview published today.

Despite closing internal studios such as Ensemble and FASA, Spencer says the company has spent the neccesary time building franchises, allowing for a yearly roll-out of exclusive, triple-A product every Christmas season.

"Now the news, when you're talking about something like Ensemble, that's us building that franchise pipeline that you've seen come to market for the last three Holidays. I remember last E3, sitting there, people looking...
 
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