According to SCEE UK marketing manager Adam Boita, “The main thrust of our advertising this Christmas season will be in cinema.”
Sony will launch its Q4 marketing assault with a huge cinema ad campaign – and has told the trade to look out for a new range of bundles for PS3 and PSP in time for Christmas.
To quote: Speaking exclusively to MCV, the software and hardware giant said it believed it had the wide range of titles needed to target each corner of the market, and that cinema advertising was the ideal way to convey that message to consumers.
“All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th.
It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.”
A bullish Microsoft has declared it's happy to go toe-to-toe with rival Sony products, as the two companies prepare for another bloody battle at retail this Christmas.
Speaking exclusively to GamesIndustry.biz, Phil Spencer, head of Microsoft Games Studios, has declared that first-party publishing has always been about exclusives, and he's confident his titles can better anything his bitter rivals at Sony can turn out.
"Let's start from the beginning of both consoles - PlayStation 3 and Xbox 360 - which first party has had more success on their own platform? We have Gears, Halo, Forza, we're continuing to push existing IP while bringing new IP to market. I'll line up against Sony's first party any day," offered Spencer in the first part of an interview published today.
Despite closing internal studios such as Ensemble and FASA, Spencer says the company has spent the n... More »
Update: Sony have just called to confirm that you CAN actually record while playing games. There will be a message in the final build of the code that will ask you to reboot your PS3 to enable the background recording functionality.
This rather important bit of info was missing from the review build I have been using! Lovely. I'll have a look over the next few days and see what, if any, impact recording has when playing a game but clearly this makes PlayTV are far more interesting proposition.
The Guardian has reviewed the PlayTV from Sony for the PS3 and report back that the pricing is right for a basic PVR at £70, although the device is just a bit too restrictive to recommend.
They spot a few caveats with the product such as you need to have PlayTV to actually watch your recordings and question who the PlayTV is actually aimed at as early adopters are likely to have Sky + or a freeview PVR.
It's black, it plays nice with your PS3 and it enables owners in DVB-T territories to watch live TV via their PlayStation 3.
Yep, it's Sony's PlayTV, and it has recently been reviewed on video by Stuff's Ruth Owen.
We'd go into elaborate detail about exactly what she thinks, but then you might be discouraged from actually clicking through and hearing her most delightful accent. So we won't.
It's now confirmed that Sony’s PlayTV, the cool digital TV receiver and recorder (using the PS3’s hard drive) is due out next month in UK, France, Italy, Spain and Germany, and will be priced at the bargain price of £69.99.
The hardware has two tuners, so you can watch one station and record another, and you can even watch movies and play games whilst recording TV, so the missus has no room for complaint.
With remote streaming of content to your PSP and freely movable recordings, this is something to look out for when it lands in September.
Finally, Eurogamer has confirmed the date: the 19th of September.
Recent evidence has shed light that the Xbox360 arcade is to have a price cut down to £100/$199.99. It is comonly claimed that the £100 price tag is when a console realy takes off, indicating that the Xbox 360 will once again see the dominance it saw prior to the launch of the Wii.
The Wii is currently dominating at the price of £180, despite the Xbox360 arcade being around £160 there hasn't been a significant market shift. However now that the arcade is being reduced to £100 we will see a huge difference; we can expect the other model to follow suit. The 20GB being bought down to £160 and the 60GB coming in at £180.
These price cuts will mean that gamers who previouly set out after Wiis may instead pick up a £100 arcade and games instead of simply the Wii. However we will also see parents contribute, if they are aware their son/daughter is into video games then the arcade is the perfect present for christmas or birthdays.
Per Harvard Bonin (Senior Producer, SCEA): Its been quite a busy couple of weeks in Warhawk. We just released Warhawk on the PlayStation 3 Greatest Hits line. It’s really a lot of fun for us to be included and we hope that a lot more players give the game a try. Check out this Training Video from Brady Games to help out these new players.
Also, we recently released Patch 1.4 and the Global Gaming League had its finals!
If you have been watching GGL's Warhawk tournament, you would know that the semifinal matches between Gods Illest, [WAR!], (ONI) and ARMED^ASSASSINS went down this weekend. However, instead of waiting a few days to schedule the finals, the victors, first-seeded [WAR!] and tenth ARMED^ASSASSINS, decided to play their finals match this weekend.
The end result? An upset by ARMED^ASSASSINS which knocked... More »
As a follow-up from his previous video, 0komp0 has made a second one detailing how to purchase from the USA PSN Video Store with an EU-located PS3.
To quote: Following on from yesterdays Access the USA PSN Video Store with EU located story I thought I would today go through the process of purchasing content from the USA Video store.
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