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Sony Computer Entertainment Temporarily Becomes SNEP

300°
230w ago - A few months ago we reported that Sony was planning to combine its main division with the PlayStation 3 based Sony Computer Entertainment subsidiary, and today Kotaku (linked above) has confirmed that SCE will temporarily become known as SNEP.

Sony CEO Kaz Hirai will be heading the new division, however, it is still unknown what SNE stands for (perhaps Sony Networked Entertainment) as this is in line with Sony's united-device agenda to reward brand loyalty.

For example, if you have a Bravia connected to the Internet, then you should be able to access the PlayStation Video Store from your Bravia, and use money in your PSN wallet to stream a film, without ever needing to switch on your PS3 or PSP.

To quote: "Starting on April 1 of this year, Sony's reorganization will take effect. Sony Computer Entertainment CEO Kaz Hirai will head a new business group that brings together Sony's mobile electronics and personal computers.

Instead, the wholly-owned Sony subsidiary will be centered around networked devices and will be known as SNE Platform or SNEP, the Sony Group stated in an official release. SNEP? Yes, SNEP.

Does that mean Sony Computer Entertainment...
 

Is Sony Computer Entertainment Making a Robot Accessory?

100°
279w ago - Think R.O.B. of the future! Sony Computer Entertainment patented a robot that works with a console like the PS3. The robot is designed with a camera to detect its surroundings and a display which can show images.

A microphone that reacts a user's voice and speaker allows the robot to respond to sound as well. Sony also plans to add a position detection sensor to the robot such as an acceleration sensor, gyro sensor, or possibly a GPS receiver.

To quote: Imagine playing a video game bundled with a tangible robot that rolls around on your carpet. Sounds unbelievable, but Sony Computer Entertainment filed a patent application for just that in June of last year.

The robot is designed with a camera (item 14) to detect its surroundings and a display (18) which can show images. A microphone that reacts a user's voice and speaker allows the robot to respond to sound as well. Sony also plans to add a position detection sensor to the robot such as an acceleration sensor, gyro sensor, or possibly a GPS receiver.

Unfortunately, the patent doesn't give any clues on how the robot can be used for a game. The document details the information processing system which lets the robot respond to commands even though a player's viewpoint is different than the robot's. Remember, if this is going...
 

Sony Computer Entertainment to increase penetration in India

50°
343w ago - Sony Computer Entertainment (SCE) has announced its itention to capitlize on the growing popularity of gaming in India.

A Sony spokesperson commented that the Indian games market is expected to grow by 78 percent by 2010 and barely one percent of its gaming potential has been reached. Therefore Sony is aiming to increase its penetration in the top 20 cities of India.

To quote: "The Indian gaming market is expected to grow at a CAGR of 78 per cent by 2010, and barely one per cent of the country's gaming potential has been tapped," said Atindriya Bose, country manager (PlayStation) for Sony Computer Entertainment. " However, we are still at a very nascent stage, even though there is a lot of potential for the industry," he added.

The vendor is aiming to increase its penetration in the top 20 cities of the country by selecting partners on the basis of their sales potential as well as their capability of selling entertainment products. " We are looking forward to have a phase wise distribution pattern, and hence aiming to have around 3-4 quality product centers in these cities," said Bose.
 
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