Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.
Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.
Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.
Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »
AOL announced the launch of AOL PlaySavvy.com, a new site that targets parents of children ages 5-17 and helps them decipher the world of games, both PC and console.
PlaySavvy also helps parents stay aware of their kids’ entertainment choices including assisting them in making informed decisions about buying games for their children.
Press Release: AOL Launches PlaySavvy.com
The PlaySavvy.com launch is a continuation of AOL’s overall programming goal to offer consumers interactive and engaging experiences with relevant sites that target people’s passion points.
This year, AOL launched several targeted sites including ParentDish.com, http://www.parentdish.com, Lemondrop.com, http://www.lemondrop.com, WalletPop.com, http://www.walletpop.com, and Holidash.com, http://www.holidash.com.
"Playing video games is one of the top pastimes for children these days, almost more than watching... More »
Reports of the "Jasper" model of the Xbox 360 have been reported to have been in stores since as early as late September, and now a newer report gives us some better details on what to look for, particularly the output voltage on the power brick.
The Jasper chipset is, essentially, supposed to be better in every way, this including the amount of power it requires. So it seems, any 360 made after October 23, 2008 should have the chipset.
My only question is: why the heck wouldn't this be advertised and on the box? I guess if they did that a lot of unsuspecting customers would have suddenly been suspecting, meaning less sales since launch. Still!
VentureBeat reporter and "renowned Microsoft digger" Dean Takahashi has done a... More »
Just under a week ago we featured a Compulsive Gamers Not Addicts article, and today a related topic of dicussion is Video Games Versus Real Life.
Since the dawn of time, there have been conflicts. Men Vs Women, Right Vs Wrong, the list goes on. But have we really gotten to the bottom of any of these? Well now, it’s time to solve a conflict so steeped in history that some of you just might not be old enough to remember when it began.
We all know the stereotypes that come into play here. There’s the typical ‘nerd’, complete with sweaty palms and dorky glasses. The other being the ‘jock’. The sports loving, woman seducing bully. Obviously, recent times have changed this situation.
More and more ‘regular’ people are playing games, and the nerd stereotype is becoming less of a crux of gaming. But whenever you picture the Real L... More »
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SCEE has now implemented their own PSN integration with EU.PlayStation.com, and based on community feedback thus far it actually appears better than the US version.
To quote: "My PlayStation Network" allows PS3 owners to login with their PSN ID and create a basic "Portable ID". While this is pretty bare right now, with only the ability to set your current mood, favorite game and change your background theme, the site promises that more features will be coming.
This includes online Trophy comparisons, a much-requested feature ever since they were first announced during the Summer. My PlayStation Network also lets you check your friends list and is much more user friendly that the US version, which splits your friends list into pages.
It feels as though I’ve been writing about PlayStation Home for years. I haven’t, it’s only been months in reality, but with its release being delayed constantly, known and unknown development issues, and questions still remaining, it feels like the service has been a long time coming. Which makes any official word from Sony very interesting indeed.
Jack Buser, the director of PlayStation Home, recently sat down with IGN to discuss Home. He talks about why we should care about it, what experience it will give us, and what is it with all these delays.
He explains that Home is going to be a place to meet friends online, to find gamers of the same skill level and into the same games as you. It’s going to replace the arcade as the place to make new friends and share your hobby with them. All in all, Sony is excited about Home, and so, apparently should you be.
Great, so where is it and when can we, the great unwashed who haven’t been ... More »
Andrew Weymes (aka MrWeymes) says Nintendo obviously went in another direction, deviating from what gamers expect from a next generation console.
I'm sure most gamers assumed that every 5 or 6 years, we would get an upgrade of our current console with a slightly reworked controller, better graphics, and more features such as online capabilities, and Blu Ray.
Sony, and Microsoft knew what was expected of them, and delivered. I don't think that many people thought that the Nintendo "Revolution" (as was the Wii's code name) wouldn't have a standard controller, but in fact make use of motion controls, and that it would have a small emphasis on graphics.
Technically, both the Xbox 360, and the Playstation 3 are superior machines. Both support HD resolutions up to 1080p, both have a more robust online community, both are able to rip music off of CDs, both are able to play DVDs, and the Playstation 3 is able to play Blu Rays.
From ... More »
In today’s economic climate, the need for more entertainment options at home is ever increasing.
With an estimated 65 percent of American households playing computer and video games, GameStop provides a great value for budget-wise consumers with 2,500 game gifts priced at $20 and under.
Press Release: Looking for Holiday Gift Ideas... GameStop Offers Its Top Picks
GameStop Corp. (NYSE: GME), the world's largest video game and entertainment software retailer, has affordable gift ideas for anyone on your holiday list. With more than 700 new titles due to release before the holidays, GameStop offers something for everyone.
“A new generation of gamers that includes younger children, older adults and women has emerged, and they are interested in casual, more social gaming experiences,” said Bob McKenzie, Senior Vice President of Merchandising, GameStop. “While the traditional racing, sports and shooter games are still in high dem... More »
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