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Ruin for PS Vita Details Arrive: Lairs, Relics and The Social Web

250°
166w ago - Sony Senior Social Media Specialist Sid Shuman has revealed some details today on Ruin for PS Vita, including the lairs, relics and the social web as follows:

Ruin (working title) was last seen on the E3 2011 PlayStation stage, when the presenter wirelessly transferred his PS Vita game session to a PS3 without missing a frame of the action.

As technically impressive as Ruin's cross-platform compatibility is, I've learned that it's only the beginning of what co-developers Idol Minds and SCE San Diego Studios are planning for this ambitious multiplayer action-RPG.

Ruin is still early in development, but it's being eagerly anticipated for its PS Vita-to-PS3 cross-compatibility, addictive action-RPG gameplay, and expansive social features.

Ruin's developers are quietly building a wide, deep social network designed to keep you interacting whether you're on the couch, on the bus, or someplace in-between. Travis Williams, Ruin's energetic senior producer, walked me through the game's social ambitions several weeks ago at a media showing in New York City.

From the earliest days of Ruin's development process, Williams told me, the development team was motivated to find a way to make its multiplayer competitive mode accessible and socially sticky – important considerations...
 

Nintendo Blocks User Chat on Social Networking Web site Bebo

50°
312w ago - According to NewMediaAge magazine, Nintendo has become the first ever consumer brand to disable user communication and feedback on the popular social networking site Bebo.

Nintendo has launched a major campaign for a game on Bebo, but has disabled the wall feature that allows fans to comment across the campaign pages.

EA admitted they were surprised by this move, as talking is what people do one these sites.

To quote: The move to silence users has been met with surprise by brands and agencies, which said it contradicts the very nature of social media as a communications medium.

Nintendo global policy bans all comments, blogs and forums on Official Nintendo online material.

Nintendo said it selected Bebo as it reflected the social aspect of the Animal Crossing game, but it's the first consumer brand to block communication features on the social network.

The campaign, which also includes display advertising linking to the Bebo site, enables users to play games, watch videos, download branded skins and enter a competition, but the comment feature has been removed.

EA, which also runs activity across Bebo and its own forum for users, said banning users from talking about brands online was a surprising move.

Colin Blackwood, CRM...
 
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