- In the dark days of the GameCube, amidst Internet rumblings of Nintendo going third-party, a little white box was being secretly developed in the inner sanctums of Nintendo.
Having already launched the strange yet undeniably appealing DS, this new console had a working codename of Revolution.
Nintendo dropped that moniker for the more market-friendly and more perverse title of the Nintendo Wii. Revolutions were scary they said, revolutions were about bloodshed, terrorist organizations and babies crying. Nintendo just wanted everyone to play.
Controllers are scary, like the cockpit of a flaming 747. People just want to throw around their television remotes and Nintendo happily provided.
In Apple fuelled haze, Nintendo went on a marketing blitz and began to do something they haven't done since the era of Super Nintendo; they ran commercials that targeted everyone including your dear old Grand Pappy.
Gimmicky as the Wiimote may seem in retrospect, Nintendo grabbed the attention of the media and consumer wallets with its technology and Wii Sports. Not since the SNES has a system been so ready to play out of the box. It's that type of mass market acceptance that the other game companies would love to have.
On the outside to the hardcore set, it seems...