Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.
Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.
The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.
“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »
Are Sony and Blockbuster looking to form an alliance to bring Blockbuster's streaming video offer to the PlayStation 3? We'll know by 'early next year' says Blockbuster Video.
Sony and Blockbuster have some history together already. You may recall that Blockbuster was one of the first retailers in North America that they were going to be supporting Blu-ray on a much bigger scale than HD DVD. That announcement really got the ball rolling in Blu-ray's favor at the time.
Fast forward a year and we have Netflix signing streaming deals with every manufacturer they can find including an exclusive game console deal with Microsoft. Netflix has signed deals with TiVo Inc, Samsung, LG Electronics.
Now comes word from Blockbuster that, in the wake of their launch of Blockbuster OnDemand, they are actively seeking a partnership with Blu-ray player manufacturers. With Samsung and LG already in Netflix's corner, could this lead Blockbuster to seek out Sony as a... More »
It feels as though I’ve been writing about PlayStation Home for years. I haven’t, it’s only been months in reality, but with its release being delayed constantly, known and unknown development issues, and questions still remaining, it feels like the service has been a long time coming. Which makes any official word from Sony very interesting indeed.
Jack Buser, the director of PlayStation Home, recently sat down with IGN to discuss Home. He talks about why we should care about it, what experience it will give us, and what is it with all these delays.
He explains that Home is going to be a place to meet friends online, to find gamers of the same skill level and into the same games as you. It’s going to replace the arcade as the place to make new friends and share your hobby with them. All in all, Sony is excited about Home, and so, apparently should you be.
Great, so where is it and when can we, the great unwashed who haven’t been ... More »
The holidays are just around the corner and Sony has some online surprises waiting just around the bend.
The PSN Movie Store is already the place for over 1,000 movies and over 2,500 TV shows. This holiday season Sony is planning to bring it up a level adding several blockbuster titles.
Sony will officially be bringing these titles to the store this holiday season: (note these are just the highlights)
- The Dark Knight (12/9)
- Fred Claus (11/25)
- Hancock ( rated and unrated )(11/25)
- Horton Hears a Who (12/9)
- Indiana Jones: Kingdom of the Crystal Skull (11/26)
- Step Brothers (unrated)(12/2)
- X-Files: I Want To Believe (12/2)
Sony Senior Director of PSN, Susan Panico, also had this to add:
“The consumer demand we’ve seen for our PlayStation®Network video delivery service is phenomenal, and we expect continued momentum this holiday season with a line-up of blockb... More »
Microsoft announced today it will start offering Community Games in new regions, thus allowing more developers around the world to distribute their titles on the new Xbox Live Community Games Channel and potentially share in the profits from their creations.
Below is the press release with the announcement.
Press Release: Microsoft Opens the Flood Gates of Community Game Development in New Regions
Following the highly-anticipated launch of the Community Games channel as part of the New Xbox Experience on Nov. 19, Microsoft today announced that it will open up the service to even more developers around the world to create their own games for Xbox 360 and share them with millions.
Beginning on Dec. 15, independent, student and hobbyist developers in Singapore, Australia and New Zealand will have the opportunity to distribute their titles on the new Xbox LIVE Community Games Channel and potentially share in the profits from their crea... More »
At the risk of sounding like a forum troll, I have to say, I'm not too impressed with the implementation of Netflix on Xbox 360.
The service, which is available to Xbox Live and Netflix -subscribers, allows you to stream movies to your TV via your Xbox 360, and on paper, it sounds ingenious.
Indeed, that's why I -- along with many others -- was so excited when Microsoft announced this forthcoming feature way back at E3 in July. Unfortunately, Netflix for Xbox Live users is now here, and it's not all it was cracked up to be.
For starters, the selection of streamable movies is lackluster. Netflix users who have used the service's "Instantly Watch" section know that there aren't an incredible variety of movies to pick from. There are few new releases available. Instead, the selection is composed mainly of films like Mission to Mars, The Abyss, Superman: The Movie, Batman Forever and Scarface.
There's nothing necessarily wrong with th... More »
Sony confirms its recently announced network numbers include accounts from both the PlayStation 3 and PSP, but no duplicates; analyst estimates 50 percent of PS3s have gone online.
On Tuesday, Sony made a stir when it announced that its free PlayStation Network had attained 14 million "active users."
The number, revealed to celebrate the PlayStation 3's second birthday, was remarkable, as it appeared to match the 14-million-strong subscriber base for the pay-to-play Xbox Live. Microsoft's online service launched in 2002 and has been a central pillar of its strategy since the Xbox 360 launched in 2005, one year before the PS3.
Three days later, Sony has now clarified what exactly it counts as an active PlayStation Network user. "Seeing as PlayStation Portable does include PlayStation Network services (i.e. games store natively on PSP), yes those numbers do include all PlayStation Network registrations," said a Sony representative.
A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
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