Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.
Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.
The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.
“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »
PlayStation Home director Jack Buser was recently asked if Home is definitely going to launch this year. "It's imminent. We haven't announced a specific date but we will make a public announcement." he replied.
Buser also went onto say that Home is going to be a very different experience maybe, six, twelve months down the line compared to what you see on day one.
To quote from the Gamasutra interview:
And Home is definitely going to launch this year?
JB: it's imminent. We haven't announced a specific date but we will make a public announcement.
It has suffered many delays already, of course.
JB: When you think about PlayStation Home you really have to think of it, as I've said before, as a massive undertaking. We've been trying to create something that really has never been done before.
But we're now at the point where we've created the platform, third-parties are creating content for t... More »
Ever Since Sonic Adventure 2 on the Sega Dreamcast, the hedgehog has suffered some pretty piss poor releases. Sonic fans have been hurting for a long time now with titles like "Sonic Riders" and more recently "Sonic The Hedgehog".
What little good will gamers had left for the blue blur is quickly evaporating thanks to Sonic Unleashed, an otherwise decent Sonic game ruined by brawling levels that turn Sonic into a werehog combatant.
So why exactly do the development team keep screwing things up exactly? Turns out it's an entirely conscious decision.
In the latest IGN Three Red Lights podcast at the 19:40 mark David Clayman recalls a time when he talked to a member of the Sonic Unleashed team about this very issue...
"I asked one of the developers at TGS, you know I was like, come on everybody just wants Sonic running, li... More »
Sony Computer Entertainment Europe launched a competition today where development studios are invited to submit prototypes for a chance to win 10,000 GBP awarded to the five selected, totaling £50,000.
To quote: Sony is to launch the Get in the Game project tonight, offering five developers the chance to receive GBP 10,000 to prototype new content for the PlayStation Network.
The company will be holding a free workshop in December to provide better insight into working with the format holder, with attendees invited to pitch ideas to a panel of Sony execs and producers.
The panel will then select five companies to receive the GBP 10,000 to prototype their ideas over the first three months of 2009. Prototypes will then be shown to Sony Europe with the possibility of going into full production.
The competition is in conjunction with Northwest Vision and Media and is designed to support the games industry in the Northwest region.
With Call of Duty: World at War the all in all fifth title of the series has been released. Lets take a look behind the scenes of the CoD series that has dominated the sales charts since 2003.
The original and thus first part of Call of Duty was released in late 2003 and utilized an engine that once was the basis for an id Software shooter in 1999. But back then heavily modified code enabled up-to-date graphics in extensive outdoor levels and some pixel shading for improving water surfaces.
Call of Duty 2 hit the market about two years later. The distinctive features this time: Call of Duty 2 takes place in World War II and utilizes a self developed engine that massively used DX9 features to create the possibly most realistic visualization back in 2005. Even with today's standards the game is still looking very good.
Part 3 had been for the consoles exclusively and thus the transfer to modern battlefields came to the PC in November 2007. Call of... More »
Gaming, like all mediums in existence, is constantly evolving. The Internet is almost unrecognizable from just 10 years ago.
Television programming has changed greatly, including such technologies as TiVo (DVR) and the unfortunate rise of reality shows on nearly every channel except Nickelodeon.
May God help us all. In the meantime, there are some trends we have noticed appearing in a lot of our favorite videogames, and those trends show a bright future for our favorite hobby. Some may disagree that these are good things, but they are indeed a part of gaming these days for better or worse.
5. Instant Co-Operative Play
Back in the day, co-op modes would typically split the screen in two in order to allow one player to move independently of the other. Split screens, however, were never very popular as they cut out the potential field of vision for both players and were often seen as a necessary nuisance. Since the Sega DreamCast... More »
According to Big_T of NeoGAF Forums (linked above) he has gotten his hands on the hotly anticipated new IP from EA and has posted some pics.
To quote: "Just got the game, I don't care about the length of the game. I played the demo 4 hours :)
btw the installation for the game is 486MB.. when you start new game you choose between easy and normal difficulty, if you complete the story you will unlock the hard difficulty, in hard there is no Runner Vision and combat much tougher."
As mentioned yesterday, Mirror's Edge is set to officially arrive for PlayStation 3 on November 11 and XBox 360 on November 14, 2008 so it appears some retailers are selling it a day early.
One pic of the pack and PS3 disc is below, with the rest at the above link. Enjoy!
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