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It's no secret that iPhone has turned the mobile phone industry on its head, sliding past its smartphone rivals with its sexy design. We know Apple has opened a new chapter in mobile technology, but the real story behind this is how the iPhone is quietly taking over pocket gaming.

Business Week has already pointed out what is clearly becoming a new player in the handheld market. Apple has set iPhone on the right track to contend with Nintendo DS and PlayStation Portable as the definitive portable gaming platform new figures show. Sales of iPhone continue to increase with each passing month, not to mention downloads from the App Store.

Momentum behind iPhone can't be discredited either as developers both large and small are flocking to the system. It all points to the strong possibility that iPhone could become the leading device for handheld gaming in the coming years.

The argument isn't a new one, as we were one of the first to identify the pote... More »  


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Microsoft once had a near monopoly on Web browsers with Explorer, so it comes almost as a shock to find that the Web browser most used to access Bruceongames is Firefox 3 and that even the undermarketed Chrome has made a significant impact.

When it comes to search Google always had the majority of the market but MSN now seems to have slipped away to nearly nothing. It doesn’t bring many people here.

You can forgive the above because Microsoft, famously, misunderstood the internet so came to it late. Operating systems are different though, Microsoft have owned this sector since MSDOS. But even here there are massive cracks appearing. By far the fastest growing section of the PC industry is Netbooks.

And the Linux derived Ubuntu has become a great success. Microsoft have fought back by bringing XP from the grave. But they are imposing stupid maximum system specifications that attempt to defy Moore’s law.

And of course their worst ... More »  


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Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »  


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Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.

Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.

“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »  


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PlayStation Home director Jack Buser was recently asked if Home is definitely going to launch this year. "It's imminent. We haven't announced a specific date but we will make a public announcement." he replied.

Buser also went onto say that Home is going to be a very different experience maybe, six, twelve months down the line compared to what you see on day one.

To quote from the Gamasutra interview:

And Home is definitely going to launch this year?

JB: it's imminent. We haven't announced a specific date but we will make a public announcement.

It has suffered many delays already, of course.

JB: When you think about PlayStation Home you really have to think of it, as I've said before, as a massive undertaking. We've been trying to create something that really has never been done before.

But we're now at the point where we've created the platform, third-parties are creating content for t... More »  


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Are Sony and Blockbuster looking to form an alliance to bring Blockbuster's streaming video offer to the PlayStation 3? We'll know by 'early next year' says Blockbuster Video.

Sony and Blockbuster have some history together already. You may recall that Blockbuster was one of the first retailers in North America that they were going to be supporting Blu-ray on a much bigger scale than HD DVD. That announcement really got the ball rolling in Blu-ray's favor at the time.

Fast forward a year and we have Netflix signing streaming deals with every manufacturer they can find including an exclusive game console deal with Microsoft. Netflix has signed deals with TiVo Inc, Samsung, LG Electronics.

Now comes word from Blockbuster that, in the wake of their launch of Blockbuster OnDemand, they are actively seeking a partnership with Blu-ray player manufacturers. With Samsung and LG already in Netflix's corner, could this lead Blockbuster to seek out Sony as a... More »  


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Ever Since Sonic Adventure 2 on the Sega Dreamcast, the hedgehog has suffered some pretty piss poor releases. Sonic fans have been hurting for a long time now with titles like "Sonic Riders" and more recently "Sonic The Hedgehog".

What little good will gamers had left for the blue blur is quickly evaporating thanks to Sonic Unleashed, an otherwise decent Sonic game ruined by brawling levels that turn Sonic into a werehog combatant.

So why exactly do the development team keep screwing things up exactly? Turns out it's an entirely conscious decision.

In the latest IGN Three Red Lights podcast at the 19:40 mark David Clayman recalls a time when he talked to a member of the Sonic Unleashed team about this very issue...

"I asked one of the developers at TGS, you know I was like, come on everybody just wants Sonic running, li... More »  


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From a very surprising yet highly reliable source, we’ve got the most likely and realistic Gran Turismo 5 release date!

Sony’s chief executive in southern Europe, James Armstrong, revealed in a statement to Spanish newspaper El Financiero that we can expect the game to arrive (in Europe, at least) Christmas 2009.

Here’s the full translated quote: "For next year, the chief executive of Sony Computer Entertainment for southern Europe said that they are developing a new game thriller, in which the player may be designing their own history, and the new version of Gran Turismo, which will arrive at Christmas."

This would provide for a late summer release in Japan, and late fall/early winter releases in the United States and Europe. From a sales perspective, it would also provide the PlayStation fr... More »  


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