267w ago - We published an article a few weeks back called Microsoft in GTA IV Panic in which we detailed how the industry giant was stressing about the number of PS3 consoles the release of GTA IV would ship over Xbox 360s.

We argued that this was evident in the way Microsoft had gone about marketing the Xbox 360 version of the game. We also pointed out how Sony had, it appeared, done very little in response (you'll have to read it for the full explanation).

Now we know why.

As you have no doubt read, it has come to light that a new version of the PS3 will be made available in time for the launch of GTA IV. It is the 40GB model of the console, but it comes bundled with GTA IV. This is a big, big deal. Especially as the package doesn't cost any more money than the unbundled version of the console.

The deal is only officially announced for a UK release, but we've been given the tip-off that Australia will receive the deal too... in fact we've heard unconfirmed reports that some retailers are already promoting it. And if it is making it all the way to little 'ol Oz, then it should hit every other major territory as well.

This is a massive blow for Microsoft, who has already lowered the Xbox 360's price point in Europe, and paid US$50 million for downloadable content...