Popular French Web site JeuxVideo (linked above) is reporting that they have received confirmation of a PS3 price cut to 299 Euros in early September.
Additionally, they have reaffirmed the rumor from two days ago in stating that a new, cheaper PS3 model (likely the long-awaited PS3 Slim) will be announced at Sony's Gamescom press conference held in Cologne on August 18, 2009.
During a recent interview, President of Sony Computer Entertainment America Jack Tretton reinforced Sony CEO Howard Stringer's views on a PS3 price cut.
To quote: "We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains.
"But there would be a point where people would be going, 'I am not really seeing the...
Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.
To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.