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Update: According to Sony, SonyStyle.com is shifting inventory from its retail stores to the site to meet web demand.

Sony elaborated on previous comments made about 60GB PS3 inventory stock on Wednesday, confirming that only retail supply of the $499 machine remains and suggesting that the expected 80GB price drop is imminent.

80GB PS3 bundle to drop to $499? We no longer have any inventory in SCEA warehouses. All inventory has been purchased and shipped to retailers, Sony's Dave Karraker said in an email.

We don't have visibility as to if that is on their store shelves or in their warehouses at this time. However, based on inventory reports from our retailers, there is ample supply still left in the channel.

On Tuesday, it was revealed that Sony's online inventory had been fully depleted. In July, after slashing the PS3 price by $100, the company said that the now discontinued 60GB PS3 would be available for several months... More »  

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Less than a year after joining Sony Computer Entertainment America, senior director of corporate communications Dave Karraker has announced that he will leave the company. His last day will be this Friday, September 7.

Karraker took over Sony's public relations arm following the company's disastrous E3 showing in 2006, and found himself having to manage a crisis PR situation as more and more bad news about the PlayStation 3 came to light.

"I have enjoyed immensely my tenure at SCEA and think the company and its brands are very well positioned to have an exceptional holiday and a very bright future," said Karraker in a statement today; positive to the end.

Karraker will join Skyy Spirits as head of PR and events on October 1.
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SCEA has stated on the Official Playstation boards that discussion of PSP homebrew and hacking is BANNED. SCEA state that homebrew applications void the warranty of the PSP and an official area to discuss such features can not be provided. The following topics are banned - custom firmware themes, applications, custom animation/sounds and other materials made available only through the use of homebrew applications. Basically EVERYTHING related to PSP homebrew/hacking is banned, anyone that ignores their policy will be banned and considered for other 'disciplinary actions' as determined by their admins. The official Playstation boards were FULL of homebrew discussion incase you didn't know!

To quote: "Homebrew applications void the warranty of the PSP®(PlayStation®Portable) system, and an official area to discuss such activities cannot be provided by SCEA. Any postings that are clearly homebrew-related, such as those providing instructions on downgrading firmware updates,... More »  

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Karraker called the decision "very difficult" having been presented with a promotion closer to home in an industry he had previously worked in.

"I have enjoyed immensely my tenure at SCEA and think the company and its brands are very well positioned to have an exceptional holiday and a very bright future," he wrote in an email to the media. "I look forward to continuing to follow this industry as a gamer, rather than a spokesperson."

Analyst Michael Pachter called the outgoing public relations director a "steady contact in a volatile industry."

Karraker played a key role in helping Sony brave the public relation waters of a tumultuous PS3 launch year by making himself readily available to both traditional and new media outlets. It was a position that we called the toughest job in video games this past May.

"The other PR people at Sony are quite competent, but it would help to strengthen the team with someone as good as Dave to handle ... More »  

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The new 80 GB PS3 utilizes software emulation for older PSOne/PS2 games instead of the hardware-based Emotion Engine chip. As a result, Sony has now added the 80 GB PS3 to its backwards compatibility site.

Users can log on to the site, enter in the game title, and a list of known issues (if any) will show. Enjoy!

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With the recent rash of demos popping up on the PlayStation Network, we were shocked to not see a small demo available for Sony Computer Entertainment America (SCEA)'s Warhawk. Rather than speculate, we asked Sony whether the company might release the demo to gamers who are considering purchasing the product.

Here's how an official rep for SCEA replied to GameDaily BIZ's query: "Warhawk was designed to support up to 32-players online simultaneously. In a demo version of a multiplayer only game, there is little control over how many players will be on a dedicated server at a time, potentially leading to smaller online battles that do not fully do justice to the title's fast combat and frantic play. Additionally, Warhawk development underwent an extensive beta trial that included nearly 10,000 participants, which offered a wide audience ample opportunity to experience the game and provide valuable feedback to during Warhawk's development."

So don't expect a Warh... More »  

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Sony has announced that former Sega VP of Marketing Scott Steinberg has been appointed the VP of Product Marketing for SCEA. The news, which was announced in a press statement issued by SCEA, comes shortly after news of the departure of SCEA’s Senior Director of Corporate Communications Dave Karraker. Vice President of Product Marketing is a newly created role for SCEA.

Steinberg has a long resume in video games marketing, working at Sega during the heyday of the Genesis and becoming Vice President of Marketing for the company. He has also worked at Crystal Dynamics, Eidos Interactive, and entertainment companies Napster/Roxio and Liquid Audio.

Senior Vice President of Marketing Peter Dille said of the hiring, "We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content ... More »  
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The Eye of Judgment, Sony's camera-assisted collectable card game, will hit the PlayStation 3 in North America on October 23rd for $69.99. Included in the set is the Blu-ray disc, PlayStation Eye camera, Judgment (camera) stand, battle mat, a 30-card Starter deck (plus four Function cards), and an eight-card Booster pack.

Additional Booster packs and pre-constructed theme decks will also be available from Wizards of the Coast, with Boosters priced at $3.75 and theme decks at $14.99. Five such decks will be available at launch, each with a Summoner's Companion booklet that includes tips, card lists, and background information. Expansion sets will launch at some point following the release of the game, but details on dates and contents are not yet available.

SCEA Marketing Manager Mark Valledor updated the official PlayStation.Blog with the above information, takin... More »  
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What's the number one reason to own a PS3 right now? According to SCEA president Jack Tretton, the console is "future proof," that's why.

"The original PlayStation lasted 10 years -- a tremendous innovation when other platforms died and were all but forgotten," Tretton told us in a recent interview. "The same thing is going on with the PS2, and I think that will be the case with the PS3."

He went on to say, "I don't think we expected nor we need to capture the lifecycle of the PS3 in the first nine months. We want to build evangelists, one consumer at a time, and it involves sacrificing in the short term before paying off in the long term."

Regarding the fact that some PS3 games often release weeks after their Xbox 360 counterparts, Tretton said, "We're taking all our development findings and investments and passing them onto the third-party development community.

"We are physically going to studios and working with them hand-i... More »  
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We're sure you've all heard the rumor of the $399 PS3 its been going around the web for awhile now lately but even way back in July predicted by a Microsoft employee. Rumors have pegged an official announcement in October. So doing a little searching and making a few calls and putting all the information together Real Deal Gaming has come up with a well informed/unconfirmed/educated guess of when this rumored $399 PS3 would finally hit store shelves. Read on for the evidence.

What we are going to do is show you some of the evidence that you can see with your own eyes so you can put the pieces of the puzzle together yourself. Our first piece of evidence is located HERE where you can see the release date for Spider-man 3 on Blu-ray is listed as Oct. 30th. One of the rumors around the net is that Sony will have the new 40GB released with a special Spider-man 3 bundle. This makes a lot of sense since Spider-man 3 is #1... More »  
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