To quote: Rocketboom founder Andrew Baron says he went with Sony because of Sony's distribution strengths and the deal allows him to maintain control of the business. (Whereas selling the business to another media buyer, such as WallStrip did to CBS a year ago for $5 million, would have required him to give up his baby).
The deal is structured as a distribution and advertising deal, and sounds like it could lead to a closer relationship or outright sale if things go well. But if they don't, Rocketboom would regain complete control of distribution and ad sales after the contract expires.
Rocketboom's current distribution thro... More »
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