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Reeves: PlayStation 3 to be Dominant in 3 to 5 Years

100°
279w ago - Outgoing Sony Europe president David Reeves has said that the PlayStation 3 still has a long way to go before it can overtake Microsoft's Xbox 360 on the market, with the exec predicting it could take up to five more years for the console to become the market leader.

Speaking just days before he's due to retire, Reeves said that despite leaving the company after 15 years, he still believes in Sony and its gaming products.

To quote: "I don't think it will be next year, but in three to five years it will become dominant on the market," said Reeves, talking exclusively to GamesIndustry.biz.

"The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year," he said of the consoles position on the market.

"When I see the line-up ahead, when I see what's lined up on the new product side, I'm very, very optimistic for what I see for PlayStation's future in the PAL territories," he added.

Reeves retires from Sony Europe tomorrow. He joined Sony in 1995 managing the regional...
 

David Reeves Quits SCEE, Andrew House Named New President

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281w ago - Update: VG247 has been [Register or Login to view links] that David Reeves - confirmed as leaving SCEE as president this morning - is to take up a senior position at Scottish developer Realtime Worlds. Reeves will leave SCEE on April 30, to be replaced by current CMO Andrew House.

SCEE just confirmed that David Reeves has quit as its president, to be replaced by Andrew House. Reeves will leave the company on April 30. He's been with SCEE since 1995.

House is currently CMO. He'll assume the role of "Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE)" as of May 1.

"It has been a wonderful ride with PlayStation," said Reeves. "I never got to visit all 106 countries but managed 66. I have just two things to say on leaving: I want to thank all of those people who have supported SCEE and me personally in the past 14 years; you have been magnificent!

"Secondly, I am going to spend my time now trying to repay society for all I have taken from it. If your children are having physics lessons at the local school or wondering why their ski instructor is very elderly, your car mechanic has a bad back, or the social worker keeps bringing...
 

David Reeves Talks Exclusivity, Unannounced Games and PSP

50°
292w ago - Eurogamer (linked above) recently sat down with David Reeves, president of Sony Computer Entertainment Europe, to discuss his views on the PS3, PSP and where they both stand.

With regards to exclusive games, Reeves toed the company line, stating that "you can't live on exclusivity forever; in the end, you've got to be master of your own destiny."

To quote: By investing in third-party partnerships -- and first-party acquisitions like Guerrilla Games -- Sony removes the need to rely on publishers for exclusive content. "We don't have to go to Capcom or Take-Two and ask for an exclusive. And I don't think we could afford it anyway. In the cold light of day, I would do exactly as those publishers have done and go multi-platform."

When asked about any unannounced PS3 titles for later in the year, he indicated that "there are a couple." Look for those to be announced soon, possibly in "the next four to six weeks."

Reeves goes on to discuss the PSP, saying that the system's need for "better and more original games" has not yet been met, but that "the line-up for PSP in 2009 is two or three times stronger than it was last year."

It sounds promising, especially considering the number of great Japanese games that are in development for the system. Hopefully we'll...
 

Reeves: Sony is Not Reducing the PS3 Price Now or in the Spring

300°
298w ago - Sony's David Reeves has bluntly stated that Sony has no plans to reduce the price of the PS3 now or either in the spring time - absolutely not. He added Sony is taking a value added approach rather than just cutting the cost of the system.

To quote: Does that mean once you've broken even you will reduce the price of the hardware to stimulate more sales?

No, we are not going to go down in price on PS3 - neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary. Our strategy is very much value added.

That doesn't mean we are going to add pieces of software - we might add original ideas to the machine. What we want is to make the machine value for money.

The long-term objective of the company is the growth of the industry. During the 12 to 13 years we have been in the market, the handheld and static console market has grown by over 350 per cent, which is hugely dramatic. Software has gone up even more, and our objective is to grow the industry to bring it into credibility.
 

Reeves: No Cutbacks Due to Recession, No PS4 Consideration Yet

100°
298w ago - Sony Europe president David Reeves has told RTL Z that the video game business is not recession proof, but there is no real visible slow-down.

Moreover, he noted that they have loads of personnel that are developing games and this is an investment which SCEE will not scale down at all. Here also added that he is not even sure if a PS4 is being considered, stating that he has no knowledge of it at all and is not sure if it is planned.

To quote in part: In an interview with Dutch economics program RTL Z, Sony Europe president David Reeves speaks about the economic crisis and how it relates to the video game industry in Europe.

Reeves is quick to state that the industry is not recession proof, but that there is no visible slowdown. He postulates that consumers are putting the recession to the back of their minds over Christmas, or that they are choosing to stay at home more and, as a result, are spending money on home-based entertainments, such as video games.

Reeves also states that within Sony Computer Entertainment Europe there will be no personnel or development cutbacks. "We don't have many personnel to cut back.

Half our...
 
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