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Sony CEO States PS3 Manufacturing Costs Reduced By 70%

350°
281w ago - The CEO and executive VP has revealed that the manufacturing costs of the PS3 have dropped by a massive 70 percent.

The revelation came during an overseas investors following Sony's Q1 2009 financials.

To quote: During a conference call for overseas investors following Sony's Q1 09 financials, Nobuyuki Oneda Sony Corp's CEO and Executive Vice President has revealed that manufacturing costs of the PlayStation3 have dropped by 70%.

"The cost reduction since we introduced the PS3 is very substantial and this is on schedule," Oneda-san replied when asked about manufacturing costs.

"We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule."
 

Analyst: PS3 Price Must be Reduced by $100 to Meet Sales

500°
292w ago - Here we go again... Analyst Colin Sebastian believes Sony's forecasts will only be achievable if they cut the price of the PS3 console by $100.

He noted Sony's outlook supports expectations for a PS3 price reduction this year, likely to be some point between E3 and end of the summer.

To quote: Analyst Colin Sebastian claims Sony's forward forecasts can only come into fruition if PS3 price falls by $100.

Sony yesterday [Register or Login to view links] that PS3 unit sales would increase by 3m (30 per cent) in the next 12 months - a figure that Lazard Capital Markets' Colin Sebastian says can only be achieved via a $100 price cut to the machine.

"PS3 guidance suggests pending price reduction - timing and amount uncertain," Sebastian explained in an investor guidance statement.

"We believe Sony's outlook supports expectations for a PS3 price reduction this year, likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs.

"A significant price cut could provide the PS3 with a needed shot in the arm. In addition to a $100 price reduction, which would put the PS3 in easier reach of a mass-market audience,...
 

Bionic Commando: Rearmed Reduced on PSN to Only $4.99

50°
292w ago - Producer Ben Judd has announced today that Bionic Commando: Rearmed has been reduced to only $4.99 on PSN.

To quote: As some of you may already know, [Register or Login to view links] will be released on May 19th for the PLAYSTATION 3. It's one of the few big releases in May to feature a 20-plus-hour-long single-player campaign and several multiplayer modes. Oh yeah, it also has a really damn cool swing mechanic.

Speaking of the swing mechanic, it's taken a VERY long time to make it into exactly what we wanted it to be. The game, for very obvious visual reasons, gets compared to Spider-man a lot. They both have a swing mechanic, but Bionic Commando plays very differently from Spider-man in that it uses a skill-based mechanic. Just as the name suggests, if you want to get better at the game, you need to increase your skill level.

There are a lot of games these that put you on auto-pilot straight to the end with very few deaths or real skill-based challenges. The thinking behind this strategy is that players nowadays don't want to be frustrated and want to have their fun right away. Well, that's good in theory, but some of the best and most memorable games I've played challenged you to overcome the obstacles set before you.

There is a certain...
 
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