- Here we go again... Analyst Colin Sebastian
believes Sony's forecasts will only be achievable if they cut the price of the PS3 console by $100.
He noted Sony's outlook supports expectations for a PS3 price reduction this year, likely to be some point between E3 and end of the summer.
To quote: Analyst Colin Sebastian claims Sony's forward forecasts can only come into fruition if PS3 price falls by $100.
Sony yesterday predicted
that PS3 unit sales would increase by 3m (30 per cent) in the next 12 months - a figure that Lazard Capital Markets' Colin Sebastian says can only be achieved via a $100 price cut to the machine.
"PS3 guidance suggests pending price reduction - timing and amount uncertain," Sebastian explained in an investor guidance statement.
"We believe Sony's outlook supports expectations for a PS3 price reduction this year, likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs.
"A significant price cut could provide the PS3 with a needed shot in the arm. In addition to a $100 price reduction, which would put the PS3 in easier reach of a mass-market audience,...