94w ago - Sony Digital Distribution Manager Pierre Gravereau has announced news today of a new annual PSN event called PLAY, which will deliver action games with special bonuses to participants.

To quote: We're excited to introduce a new PlayStation Network event: PLAY. PLAY is a brand-new annual program, where we're bringing you four of the season's hottest PlayStation Network action titles.

With every purchase of a PLAY title in the PlayStation Store throughout the duration of the program, you'll receive a separate piece of DLC for each game, plus a new theme with every pre-order.

If these incentives aren't enough, if you're 18 years or older and purchase all four PLAY titles in the PlayStation Store, you'll get a voucher code for PAYDAY: The Heist as a bonus gift. And, PlayStation Plus subscribers will get an automatic 20% off every purchase.

Pre-orders will be available for all four PLAY titles starting next week on August 9 in the PlayStation Store. Remember, in order to qualify to receive PAYDAY: The Heist as a bonus gift, your purchases must be made by September 19, 2011.

PlayStation Network PLAY is going to be an annual program. Here is the 2011 line-up:

August 23: The PLAY program kicks off with Capcom's highly-anticipated Street...