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Sony Cuts Costs of PS4 Hardware Production, Price Drop Coming?

350°
3w ago - Today Sony has made available a [Register or Login to view links] revealing that they have already managed to cut the costs of PS4 hardware production which leaves PlayStation 4 fans curious if a price drop will be coming soon.

To quote: "The cuts have allowed Sony to revise its financial expectations, increasing its projected FY2015 operating income for its Games & Network Services division from 20bn yen to 25bn yen.

"Sales are expected to be higher than the May forecast primarily due to the strong performance of the PS4," Sony said in its latest earnings report. "Operating income is expected to be higher than the May forecast primarily due to PS4 hardware cost reductions."

The reduced costs suggest Sony could be better placed to cut the price of PS4 at an earlier point in its life-cycle - or continue to reap improved profits from ongoing sales.

PS4 sales stood at 7 million in April although Sony has failed to provide an update since. PS3 and PS4 sold a combined 3.4m units between April-June 2014, however, of which the vast majority are expected to be PS4."


 

Reports Indicate Sony to Start PS4 Mass Production in Q3 2013

300°
77w ago - Following up on Sony's initial PS4 announcement, PlayStation 4 trailers and PS4 game pricing, today reports indicate that Sony may start mass production of the upcoming PlayStation 4 video game console in Q3 2013.

Below are the rumored details, to quote: "Sony Corp. admits that it does not have a mass-production PlayStation 4 box that it can bring out to the public. Nonetheless, the company seems to be pretty open about its plans regarding the new system and its current state. While the price of the PS4 is something that has yet to be determined, some reports point to the company’s alleged plans to start mass production of the device in Q3 2013.

“We are certainly capable of showing playable game content, but we do not have a mass-production box that we can bring out and pull out. That is still in development in terms of final specs and design,” said Jack Tretton, the president and chief exec of Sony Computer Entertainment America,...
 

Rumor: Sony to Start PS4 Production at End of 2011

650°
163w ago - Today Aaron Lee of DigiTimes.com (linked above) reports that according to Taiwan makers Sony is rumored to start production of the PS4 console at the end of 2011.

To quote: Sony will have Taiwan-based partners begin production of PlayStation 4 (PS4) featuring body movement-based control like Kinect at the end of 2011 for launch in 2012, according to Taiwan-based component makers.

Foxconn and Pegatron Technology, assemblers of PS3, will undertake assembly of PS4 as well, the sources pointed out.

The planned shipment volume of PS4 in 2012 is at least 20 million units, the sources indicated.


 
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