- PlayStation Brand Marketing Senior Vice President Guy Longworth
has posted up the new video for the PS Vita Never Stop Playing ad campaign today.
To quote: Hello PlayStation Nation - I wanted to take a moment to introduce myself: My name is Guy Longworth and I am the new Senior Vice President of PlayStation Brand Marketing.
As you can imagine, the teams here at PlayStation have been hard at work gearing up for one of PlayStation's most exciting product launches ever: PS Vita! I speak for the entire team when I say that we can't wait to get PS Vita into your hands.
That's because we designed PS Vita to be everything you wanted in the ultimate portable gaming system - a revolutionary device with innovative controls, a brilliant 5'' OLED screen, new channels for social connectivity, and a killer software lineup.
As we prepare to launch PS Vita we are also unleashing the biggest advertising campaign in PlayStation's history. Beginning today, PS Vita will be everywhere you turn. Spanning from coast to coast, PS Vita and the official tag line "Never Stop Playing," will be featured on wallscapes, billboards, radio and television as well as at many of your favorite local retailers.
I hope you love the "Never Stop Playing" theme as much as we do. We think it embodies...