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Sony Providing Refunds to Settle Misleading PS Vita Ads FTC Charges

250°
5w ago - Today the FTC announced that Sony Computer Entertainment America will provide consumer refunds to settle FTC charges over misleading ads for their PlayStation Vita gaming console for those who bought a PS Vita before June 1, 2012.

Below is the Press Release, as follows: Sony Computer Entertainment America To Provide Consumer Refunds To Settle FTC Charges Over Misleading Ads For PlayStation Vita Gaming Console

FTC Also Charges Los Angeles Ad Agency with Promoting Console through Deceptive Twitter Endorsements

Note: A conference call for media with FTC Western Region Director Tom Dahdouh will occur as follows:

Date: November 25, 2014
Time: 1:00 p.m. ET; 10:00 a.m. PT
Call-in: U.S.: (800) 230-1085; confirmation number 345384

Call-in lines, which are for media only, will open 15 minutes prior to the start of the call. Director Dahdouh and FTC staff will be available to take questions from the media about the case.

Sony Computer Entertainment America ( “Sony” ) has agreed to settle Federal Trade Commission charges that it deceived consumers with false advertising claims about the “game changing” technological features of its PlayStation Vita handheld gaming console during its U.S. launch campaign in late 2011 and early...
 

Video: PS Vita: Never Stop Playing - New PS Vita Ad Campaign

50°
150w ago - PlayStation Brand Marketing Senior Vice President Guy Longworth has posted up the new video for the PS Vita Never Stop Playing ad campaign today.

To quote: Hello PlayStation Nation - I wanted to take a moment to introduce myself: My name is Guy Longworth and I am the new Senior Vice President of PlayStation Brand Marketing.

As you can imagine, the teams here at PlayStation have been hard at work gearing up for one of PlayStation's most exciting product launches ever: PS Vita! I speak for the entire team when I say that we can't wait to get PS Vita into your hands.

That's because we designed PS Vita to be everything you wanted in the ultimate portable gaming system - a revolutionary device with innovative controls, a brilliant 5'' OLED screen, new channels for social connectivity, and a killer software lineup.

As we prepare to launch PS Vita we are also unleashing the biggest advertising campaign in PlayStation's history. Beginning today, PS Vita will be everywhere you turn. Spanning from coast to coast, PS Vita and the official tag line "Never Stop Playing," will be featured on wallscapes, billboards, radio and television as well as at many of your favorite local retailers.

I hope you love the "Never Stop Playing" theme as much as we do. We think it embodies...
 
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