90w ago - Today Sony VP of Product Marketing Scott Steinberg has shared a new video which marks the return of Kevin Butler for Project LLP: Long Live Play on the PS3 entertainment system.

To quote: Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural "Dear PlayStation" ad which was timed with the introduction of our "It Only Does Everything" campaign.

Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I'm excited to introduce you to a new brand campaign "Long Live Play" - designed to celebrate gamers from all walks of life and recognize you for making us who we are today.





PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with "Long Live Play" - mixing humor and a little good, clean fun with the kind of entertainment content you crave.

What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.

Beginning today you'll find "Long Live Play"...