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Sony Cuts Costs of PS4 Hardware Production, Price Drop Coming?

350°
7w ago - Today Sony has made available a [Register or Login to view links] revealing that they have already managed to cut the costs of PS4 hardware production which leaves PlayStation 4 fans curious if a price drop will be coming soon.

To quote: "The cuts have allowed Sony to revise its financial expectations, increasing its projected FY2015 operating income for its Games & Network Services division from 20bn yen to 25bn yen.

"Sales are expected to be higher than the May forecast primarily due to the strong performance of the PS4," Sony said in its latest earnings report. "Operating income is expected to be higher than the May forecast primarily due to PS4 hardware cost reductions."

The reduced costs suggest Sony could be better placed to cut the price of PS4 at an earlier point in its life-cycle - or continue to reap improved profits from ongoing sales.

PS4 sales stood at 7 million in April although Sony has failed to provide an update since. PS3 and PS4 sold a combined 3.4m units between April-June 2014, however, of which the vast majority are expected to be PS4."


 

ASDA PS3 Price Cut, Swedish Site Lists PS3 Slim, New PS3 SKU?

50°
266w ago - Today PS3Center.net (linked above) reports that UK retailer ASDA has cut the price of the 80GB PlayStation 3, offering the console and 2 selected games for just £250.

Choice of games included are either LittleBigPlanet and Ghostbusters, Killzone 2 and Resistance 2 or Terminator and InFamous.

Swedish site [Register or Login to view links] is now listing the PS3 Slim... noting that it's expected this fall and potential buyers should keep an eye out for updates on when pre-orders for the console will be available.

Finally, [Register or Login to view links] is reporting that an image (below) posted on Sony's European PlayStation boards shows a picture of a plastic case with a PS3 flyer in it saying "Pre Order Now. New PS3 Available September 2009. Limited Stock. $50 Despoit Require."

They speculate this is likely a new PS3 SKU, a brand new console altogether or even the rumored PS3 slim. We'll all know for certain this week as GamesCom commences.
 

GameStop CEO Expecting PS3 and Wii Price Cuts in Q3 2009

350°
278w ago - The CEO of GameStop Dan DeMatteo is expecting price cuts for both Sony's PS3 and the Nintendo Wii.

He noted that right now the price of hardware is just too high in the economic market, and manufacturers will need to reduce the RRP of console if they are to meet sales forecasts similar to what another analyst recently stated.

To quote: "That assumes that there will be price cuts on the PS3 and potentially one on the Wii," offered DeMatteo, although he admitted that "it's hard to tell if we actually need a price cut on the Wii to get to our numbers. There are some price cuts built into that assumption, but not until the third quarter."

DeMatteo said the price of hardware was too high in the current economic market, and format-holders will need to reduce the RRP of consoles in order to meet their current sales forecasts.

"The hardware price points, given this economic environment are potentially too high, and if the platform holders are going to make the numbers that they forecasted for the year, those prices would have to change."
 

PS2 Drops to 99 Euros in Europe, No PS2 Price Cuts for the UK

200°
285w ago - After confirmation earlier today of the PS2 price drop to under $100 in North America, the price of the PlayStation 2 is being lowered across European regions.

However, Sony has today confirmed that the price of the PS2 will remain the same in the UK... so no price cut there.

To quote: Sony has confirmed that despite the PS2 price cuts announced for both Europe and North America, the UK price of the machine is set to remain unchanged.

An SCE UK spokesperson told MCV that "neither [the European or North American price cuts] effect the UK - the price will remain the same here".

The move is perhaps not surprising seeing as the machine is already available for under £100 in the UK - the current RRP is £94.99.
 

Sony: Developers Unrealistic About PS3 Price Cuts

50°
288w ago - Sony Computer Entertainment of America marketing boss Peter Dille has suggested that recent developers calling for PS3 price cuts are being unrealistic.

Chatting with [Register or Login to view links], Dille joked everyone in the dev community would love for the PS3 to be free so that they could just sell razor blades.

To quote: "Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Dille joked, explaining that Sony have to make the console profitable, as well as growing the userbase.

Dille was responding to increasing pressure on the platform holder to cut costs, after EA Sports boss Peter Moore became the latest industry figure to hint that further price cuts were needed.

Despite these clamours, the Sony big wig said that no PS3 price cut can be expected soon. Nintendo, meanwhile, are planning to raise The Price of the Wii in the UK next month.
 
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