- With the recent [Register or Login to view links]
in iPhone applications, it's no surprise that EA's UK marketing director has spoken of the firm's admiration for iPhone and iPod Touch as games consoles - and discussed whether they can rival DS and PSP.
To quote: Stuart Lang
told CasualGaming.biz that the publisher feels it can 'shine' on the platform, by dedicating time and investment into first-party development.
He said: "We are very excited to be a part of this new platform and believe that this passion, combined with our development talent and some of the best entertainment intellectual property in the world, will enable us to shine in this environment."
The firm has seen particular success on the format with Spore Origins, which was awarded Editor's Choice from IGN and maintains a four star rating from Apple Users on the company's App Store.
Other popular titles from EA on iPod Touch include Scrabble and Tetris.
Lang went on to add: "Spore Origins uses the iPhone accelerometer, Scrabble leverages the touch feature and Tetris uses the touch feature. Our games that have been previously announced but not yet launched will also take advantage of these unique capabilities.