50w ago - Sony's Senior Social Media Manager Jeff Rubenstein is here with details on PlayStation's E3 2012 Press Conference and related updates below, as follows:

This is it: the 2012 PlayStation E3 Press Conference! News, trailers, reveals, and live demos are coming your way, and you can watch it any way you want: On the Web, through Facebook, on the PS3 XMB (Look in the What’s New section), anywhere you take your PS Vita via the free Nico Nico app, or RIGHT HERE!

Festivities start at 5.30pm Pacific/8.30pm Eastern/1.30am London/9.30am Tokyo.

We’ll lead off with a live pre-show featuring new, exclusive gameplay demos, interviews, and previews of the press conference. We’ll wrap up with a sneak peek of the PlayStation E3 booth, which you won’t want to miss.

The press conference is just the beginning of the packed live E3 programming! SPOILER! We’re loading the schedule Tuesday, Wednesday, and Thursday with over 30 live gameplay...