Sony Patent Reveals New Form of Interactive Advertising for PS4

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61w ago - According to a recently uncovered Sony patent, it appears they are planning to implement a new form of interactive advertising in their next-generation PS4 / PlayStation 4 gaming console.

Below are the details from DualPixels.com (linked above), to quote: "SCEA is going next gen even with advertisements. Discovered just before PS4's imminent announcement, this new Sony patent shows new motion tech which allows you to interact with the advertisement.

This new form of marketing allows users to speed up the time of the ad by collaborating with it to complete virtual food orders; think Burger King.

The patent also seem to have a ton of social inter-connectivity as rumored that PS4 would sport large amounts of integration with the social networking universe. Check it out for yourself."


 

Videos: PlayStation in Latin America: Live in a State of Play Ads

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180w ago - SCEA General Manager Mark Stanley for Latin America has shared some new videos today spotlighting a new PlayStation in Latin America: Live in a State of Play advertising campaign.

To quote: Hola PlayStation Nation. It's a huge treat to share with you today all the exciting news we have for PlayStation in Latin America.

Today marks a momentous milestone as we launch our first official advertising campaign for the region and have the great privilege of unveiling the first two TV commercials with you, our most loyal fans.

As some of you may know, we formally launched the PlayStation business in Latin America early last year and today we are officially operating in 19 countries across the region. We're thrilled at the opportunity to extend the same access to the full breadth of PlayStation products and services to our consumers in Latin America as we've been doing in the US and Canada for many years.

This means that when North American consumers are able to experience first-hand the array of immersive and revolutionary PlayStation Move games, Latin America consumers are also sharing in that experience on the same day.

We're also spending a lot of time focusing on bringing customized and localized experiences for our Latin American PlayStation Nation....
 

Videos: See The Brand New PlayStation Move PS3 TV Ads

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188w ago - PS3 Brand Manager Mark Bowles has posted up three new PlayStation Move videos today taken from the latest PS3 TV ads, as follows:

As PlayStation Move launches across Europe next week, I wanted to share some of the new TV ads we've created to support it and give a taster of what we have in store for Move.

The first 'Move into the action' ad shows you how PlayStation Move puts you smack bang into the middle of the game.

It shows off Move's amazing precision and highlights some of the new games designed to showcase the motion controller at its best, including Sports Champions and the forthcoming The Fight.





Most of you guys on the Blog will know all about Move and what it can do already, but there are a lot of people out there who aren't as up to speed on all things PlayStation. The other ad you'll be seeing on TV is the 'Move into the Party!' ad.

We have many social gamers out there who love competing with friends on a night in and Move brings loads of new ways to beat your mates while having a good laugh at the same time, with new games such as Start the Party and the soon to be released SingStar Dance.





Look out for the ads on TV over the...
 

Sony VP: Kevin Butler to Star in PlayStation Ads for Rest of 2010

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220w ago - In a recent interview with IGN, Sony VP Peter Dille revealed that Kevin Butler will be starring in PlayStation ads for rest of 2010.

Dille commented on the company's new "It Only Does Everything" slogan and marketing campaign as follows, to quote:

"It's been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."

The tremendous success of the ad campaign has guaranteed its continuation through 2010.

"You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year," Dille commented, and promised we'd see the tagline quite a bit "when motion control comes onto the scene."
 

Video: Helghast in HD - Killzone 2 for PlayStation 3 Ads Hit TV

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269w ago - VP of Product Marketing Scott Steinberg has announced that Killzone 2 ads are making their way to both TV and PSN later today as follows:

I am confident this game will inspire many of you who've been waiting for the right time to buy a PS3. It is a true testament to what "Only on PlayStation" means.

We're excited the promise of Killzone 2 has been realized and has exceeded expectations due to the tireless efforts and dedication of Guerrilla Games. I can't thank the development team enough for remaining true to the vision and producing one of the most impressive games in recent memory - on any platform. The pre-order numbers only reinforce your great enthusiasm for the game and we're pleased the game reviews show the same.





A group of us flew out to meet with the development team in late 2008 for a product meeting - we had an idea for a fresh way to promote the game. It was to bring the incredible detail in Killzone 2 to life by showcasing the game's technology - only made possible by the power of the PS3.

The idea for the commercial centered on telling the story of war on Helghan - up close and very personal and to use the game's engine to show it. No voodoo,...
 







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