A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
A 15 year-old Swedish boy may have had the drive to follow in his fellow European gamers' footsteps of reaching level 80 in World of Warcraft in one 27 hour marathon session, but his body wasn't nearly so keen on the idea.
According to a Times report, after playing Wrath of the Lich King for 24 hours straight, he "suffered what appeared to be an epileptic seizure."
Doctors would later reveal the boy's body systems "had been disrupted by a combination of sleep deprivation, lack of food, and the prolonged period of concentration playing the game."
Understandably, the boy's father plans to place limits on the amount of time his son can play videogames after he makes a full recovery.
Let's make something clear; marathon gaming sessions aren't fundamentally bad since they have the potential to facilitate positive social interaction. But when Ho Hos and gumdrops become substitutes for spaghetti and meatballs and people start having seizur... More »
The DS and PSP are last gen platforms – and the only true next-gen portable platform is the iPod Touch.
That was the message from Apple this week, as the company finally revealed its intentions to snaffle market share in the traditional gaming space – after years of fervent speculation about its plans.
Speaking exclusively to MCV, the company confessed that its new marketing campaign encourages consumers to buy iPod purely “to play our games” – and even marked the device out as a real threat to Nintendo and Sony’s handheld efforts.
Greg Joswiak, head of iPod and iPhone marketing told us: “It’s not just the screens that are superior to DS – it’s the graphics capability, the computing power and the App Store distribution model.
“I had an analyst tell me in September – and he was right – that the DS is the past of gaming devices, and iPod Touch is the future of gaming devices. It certainly has our competi... More »
In a recent interview, Insomniac CEO Ted Price admitted that he sees the benefits in going multi-platform and breaking the company's exclusivity with Sony.
However, for now it seems as if the benefits of actually sticking with Sony slightly outweigh the benefits of parting, so don't expect any radical changes in the immediate future.
To quote: Of course, Insomniac has historically been a Sony mainstay. "For the last ten years or so, we have been working very closely with Sony," Price said.
"I mean, people ask me all the time, 'so, do you consider going multiplatform? What are the drawbacks?'" He says that one benefit of exclusivity is that the company's games "tend to be associated with the hardware - but that could be a drawback too."
He cites the original Resistance: Fall of Man as an example of this kind of product association. "We did get a lot of additional exposure simply because it was synonymous with the PlayStation... More »
PlayStation Home Community Manager TedTheDog has outlined a rough overview of the coming weeks leading up to the launch of the PlayStation 3 Home Open Beta. Details are as follows:
To quote: Excited? Me too
Frustrated? Sorry, but not long now.
Here's a rough overview of the coming weeks:
1. The version 1.0 Patch Notes will be published in the closed beta forum so they know what to expect and to help plan testing.
2. A couple of days later Version 1.0 will be released into the Closed beta. That will not happen this week.
3. SCEE will be inviting a large number of extra testers into the closed beta to load test and that process will start within a day or so of v1.0 going live. We wont invite them all straight away, we'll ramp it up over a a period of time. We will be inviting non-English speaking testers for the first time.
Languages covered will be English, French, Italian, German an... More »
Nine years ago, the DVD of "The Matrix" shattered records and catapulted the budding DVD format into the mainstream. Can "The Dark Knight" do the same thing for Blu-ray?
The Blu-ray release of "The Dark Knight" is slated to Dec. 9, and as Video Business [via High-Def Digest] reports, Warner Brothers has more than a million Blu-ray copies of the Batman blockbuster teed up for retailers—reportedly, the most ever for a Blu-ray movie to date.
Indeed, "The Dark Knight" is perhaps the biggest gotta-have Blu-ray title yet, bigger even than "Iron Man" (which has sold about 500,000 Blu-ray copies so far, according to Video Business) and "Transformers."
But here's the big question: Will the popularity of "TDK" translate into a tipping point for Blu-ray, as "The Matrix" (which was the first DVD to ship more than 1.5 million units back ... More »
JoWooD Productions issued a press release late yesterday announcing plans to release a Blu-ray disc containing a compilation of thirty games from all genres: Racing, Action, Sport, Logic, RPG and Adventure games.
Retailing at €29.99, some titles included on the disc are SpellForce, SpellForce: Breath of Winter, Gothic 2, and Spaceforce: Rogue Universe.
Unfortunately, it won't likely be released outside of Europe and it's on a PC Blu-Ray disc scheduled for a release at the end of November.
Press Release: Liezen, Austria, November 5th 2008; 30 Top-Games on one Blu-Ray-Disc. JoWooD Productions announces a huge compilation of 30 games out of the successful LineUp on one disc, retailing at € 29,99. This great compilation has included top-games from all genres: Racing-, Action-, Sport-, Logic-, RPG- and Adventuregames!
Blu Ray 30 in 1 Collection: Neighbours from Hell Compilation - Spellforce The Order of Dawn - Spellforce Breath of Wi... More »
Sony has already picked "loyal" European community members to join the PlayStation Home BETA, and will send them invites when version 1.0 of the virtual world goes live.
"Your next question is, 'How do you decide who gets picked?' and we had a couple of plans on how that was going to be done and my boss is away so I cant ask him which one he chose (yes, we've picked the names already and no, I'm not going to reveal the list)," said TedTheDog, Home community manager, on the European PlayStation forum.
"I'll let you know what I can, once I find out, but both were broadly based on the concept of loyalty. That's very vague I know, I'll firm up what I can, but don't expect too much detail, it was really complicated last time."
When Home version 1.0 will launch nobody knows, unfortunately, but with American PlayStation 3 owners ... More »
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