242w ago - Philips has shown off 3D on Blu-ray at IFA 2008. A demo at the event shows that its 2D plus depth content format can be applied to Blu-ray, which has the effect of enabling a more life-like viewing experience on a variety of different display sets.

To quote: The demo shows that its 2D-plus-Depth content format can be applied to Blu-ray thereby enabling a great 3D movie viewing experience on a variety of displays.

With the growing amount of 3D movies currently on theater release, people now want to enjoy the 3D viewing experience in their homes as well. In order to bring high quality 3D content to the home, the 2D-plus-Depth format offers a solution that can be applied to Blu-ray. Subsequently, these discs can be enjoyed on both stereoscopic (special glasses needed) as well as auto-stereoscopic 3D displays, which do not require glasses.

Philips 3D Solutions provides end-to-end 3D system solutions ranging from 3D displays for professional use, 3D content creation and conversion tools to technology licensing.

Jos Swillens, CEO of Philips 3D Solutions stated: "This demonstration of 3D on Blu-ray is a clear proof point of the flexibility and sustainability of our 2D-plus-Depth content format. It can bring high quality 3D content to the home on a variety of displays and offers...