A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
The New Xbox Experience, a.k.a. the new Xbox 360 Dashboard, hits today. If you've got an Xbox 360 that's connected to the Internet, you're going to be prompted to update your console as soon as you turn it on.
No exceptions; this is what your machine will look like until either it dies, you die, or Microsoft decides to make ANOTHER Xbox Experience.
Unfortunately, unlike Batman, you didn't have time to prepare. Here are the ten things you should know about the new Xbox experience so you can be set for today.
1) Installation is quick. Owners with hard drives that aren't 100% full will be able to update with no problem, but Xbox 360 Arcade fans that rely on memory cards can get in on the free 512MB card deal from Microsoft. We'd recommend you go for the 20GB hard drive for $20 if anything.
The update won't be as fast as the 10-second patches you're used to for standard Xbox Dashboard upgrades, but clocking in at somewhere between five... More »
2008 has been full of ups and downs for the PlayStation 3. Whether or not Sony delivered on all their promises is questionable.
However, if there is one thing that can't be taken from Sony's next-gen console is the tremendous growth its software library has undergone over the past year.
In 2007, critics of the PS3 lambasted the console's software catalog. The system was victim of numerous shoddy ports, and lacked any defining title it could call its own. Then, early in the new year, Sony made the eyebrow raising announcement that they intended to drive sales not by slashing the price again, but by delivering quality software.
And, to the disbelief of even the most devout Sony fanatics, things did begin to change. The PS3 became the lead platform for many multiplatform projects, ironically, not because it was the most powerful platform, but because it was the most infuriating to develop for. Starting with Burnout Paradise in January, the differen... More »
If you subscribe to EGM, and you can look outside and see the mailman approaching your house, there’s probably no need to read this story.
However, if you’re one of the unlucky folks who hasn’t got their hands on the new Watchmen issue of Electronic Gaming Monthly, this story may interest you.
A few days ago, we got the first scoop from 1up about the latest batch of rumors from EGM’s mysterious Quartermann. Well those rumors are repeated in the magazine, but there is also a couple new, juicy ones that you can sink your teeth into; the biggest one is, obviously, that the Q-Mann heard from a source that on top of the release of new DLC, the Little Big Planet universe will be further expanded with a new PSP version. In the magazine, he says:
"The LBP universe will also continue to evolve next year with the release of the PSP version: Q-Mann hears it’s fantastically ambitious and will further flesh out the PS3 LBP experience."
More »
Remember when the PS3 came out? It was comfortably the cheapest Blu-ray player on the market. That was a huge selling point for the console, trust us. When the PS2 first launched we conducted a survey that showed that over 30% of the early adopters bought it primarily for its DVD playback.
We haven’t seen figures for the PS3 in relation to how many consumers picked it up as a Blu-ray player, but the release strategies and state of the market are comparative and a similar percentage would’ve been expected. (we’ve contacted Sony for this statistic and will update you when/if we get a response)
In fact at the time of the PS3’s launch, the Blu-ray diode that powered the ROM was the costly and relatively difficult to produce component which stalled the release of the system in territories like Australia, and where Sony was losing much of its money on each console sold.
Earlier this week we reported that the Xbox 360 had received another pric... More »
Courtesy of marketwire via YouTube, below is a video and related Press Release as the ESRB announces rating summaries, a new source of information for parents about video game content.
Press Release: ESRB Announces New Video Game Rating Summaries
New Resource Provides Parents With More Detailed Information on Game Content Just in Time for the Holiday Shopping Season
The ESRB announces rating summaries, a new source of information for parents about video game content.
NEW YORK, NY--(Marketwire - November 12, 2008) - The Entertainment Software Rating Board (ESRB), which assigns age and content ratings for computer and video games, today announced the availability of "rating summaries," a new, supplementary source of information about game content that parents can use when considering which games to purchase for their children this holiday season and beyond.
KitsuneNoYume of the official PS boards (linked above) has shared both pics and a video of his PlayStation 3 'Jack Adaptive' Controller today, which has allowed a disable gamer to game once again.
To quote: Here is my adaptive ps3 controller that I use to play. Please leave questions and feedback! Design by me, and built via BroadenedHorizons.com by Mark Felling, who deserves 75% credit for building. Please let other disabled gamers know about us.
The console market today is as tough as any industry there is, but it wasn't always like this. For the past several years the PS2 has been the console to trump, and before it there was the original PlayStation which also dominated the market.
One unclear question still remains though; will the PlayStation 3 remain atop the market? Many analysts believe that this will in fact hold true, but why are they claiming this? In my personal opinion, here are the Top 5 reasons that the PlayStation 3 will eventually re-take the lead in the game industries market.
#5 The Xbox 360 and How It Matches Up
The Xbox 360 is a great console, but it has its flaws. The Xbox 360 is a very similar console to the PS3. They have similar play and they have similar specifications. The Xbox 360 has an estimated 30% failure rate and this will cost Microsoft dearly. The Xbox 360 is struggling to maintain its position in America, and if that isn't enough it can't even ga... More »
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