112w ago - EA Community Manager Coulter Mulligan has posted up a video today and confirmed that the Need for Speed: The Run PS3 demo will arrive on PlayStation Network tomorrow.
To quote: As PlayStation fans should already know, Need for Speed The Run is an illicit high-stakes cross-country race from San Francisco to New York. You'll be playing as Jack, who is a marked man and his only way out is to battle other 200 racers for a sweet $25 million dollar prize.
Starting October 18th, PS3 owners can get their hands on The Run demo on the PlayStation Store! Featuring the monster Lamborghini LP550-2 Valentino Balboni and the brand-new Porsche Carrera S, the demo will let you open them up in two locations set in the US.
(As a side note, don't forget that if you live in the US, Canada or the UK, you can win the new Carrera S in real life just by logging into your EA account!)
Desert Hills will have you jockeying for position through the sweeping Nevada highways, while Independence Pass presents an entirely different challenge.
An avalanche bears down on your Lambo (or Porsche) as you dice it up against an Audi R8, avoiding falling boulders and the onslaught of snow that's right on your rear bumper. At...
120w ago - Today Sony Senior Social Media Specialist Rey Gutierrez has made available some video footage of Need for Speed: The Run on PS3 - featuring 200 racers and one big avalanche!
To quote: Interactive cinemas, fast cars and loud tunes propelled The Run at E3, but all along EA Black Box was quietly scheming to reveal more at Gamescom.
In my play session, I chased after a pearl white Laborghini Aventador down a treacherous mountain road on Independence Pass in Colorado. Then it happened: I found myself staring at an oncoming avalanche from behind the wheel of my car, plowing and drifting through chaos while I sat comfortably in a dark room at EA's show floor.
I couldn't help but smile after my demo session with Need for Speed: The Run, knowing that I finally got to play a true-to-form Michael-Bay-inspired Hollywood action racer on my PS3.
I got a few minutes with DeLong and picked his brain about a retaining the authenticity and how the high-tech Frostbite rendering engine opens up new storytelling vistas for this action racer.
124w ago - Sony's Senior Social Media Specialist Sid Shuman has shared a video today spotlighting a hands-on peek at Need For Speed: The Run for the PlayStation 3 entertainment system.
To quote: Need for Speed: The Run is the boldest departure for a series known for its laser-like focus on fast cars and tight driving mechanics.
For the first time in Need for Speed history, you're not a nameless, faceless driver; You play as an actual person named Jack. And Jack is facing tough times.
"He's a marked man," explained Product Manager Darin Perfonic in a hands-on showcase last week. "He's got serious problems with some guys who want him dead."
Those "guys" are actually wiseguys - the Mafia. And Jack's last, best hope for survival lies in entering The Run, a sprawling 3,000-mile cross-country race from San Francisco to New York City. With a cool $25 million for a first-place finish, The Run represents Jack's last chance for salvation before the goodfellas find him and settle Jack's debts - permanently.
"Imagine a Michael Bay summer action-driving movie and that you get to play it," Perfonic elaborated. "That's our vision. We want to create a playable summer blockbuster."
129w ago - Sony Senior Social Media Specialist Rey Gutierrez has shared some video footage from this year's E3 Expo spotlighting Need for Speed: The Run on the PS3 entertainment system.
To quote: Sid, Jeff and I have this recurring debate on how to keep a gaming franchise fresh and new over multiple iterations. We've discussed everything from and removing the football from Madden to taking BioShock out of the deep blue sea (oh wait.)
These may sound like little more than preposterous game pitches, but with the latest iteration of Need for Speed, it seams like the dev team at EA eavesdropped on one of our many heated debates. Need for Speed: The Run takes the driver out of the car and into the underbelly of the city streets.
Executive Producer Jason Delong joined us on our E3 livestream and presented a radically different vision for Need for Speed – one in which you're not always behind the wheel.
I've always been a huge fan of all things fast, and Need for Speed has been a long time favorite racing franchise of mine, so when Jason walked us through The Run, I was skeptical at first – but by the end, I was sold on the newest Need for Speed.
Check out the video above for a full in-depth walk-through.