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New XBox Experience to get Largest XBox Marketing Campaign

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300w ago - Microsoft's Aaron Greenberg has revealed that the launch of the new Xbox Experience will see Microsoft spend more money in marketing in advertising this holiday than they have ever done so in the history of the Xbox.

Greenberg also went on to claim that Microsoft has the biggest and broadest game lineup, which rounds out the appeal of the Xbox 360.

To quote: But the "re-launch" of the entire Xbox 360 experience will also be accompanied with in-store outreach, says Greenberg.

"We will be launching the largest marketing campaign in the history of Xbox," he says. "We will be spending more money in marketing in advertising this holiday than we ever have in the history of our business."

Finally, what Greenberg claims is the industry's "biggest and broadest" games lineup rounds out the appeal, he says. "We have had some broad-appeal games in the past, but we have never had a year where we had... Think about the music genre and all the titles we have there; from Rock Band, to Guitar Hero, to Lips, to the social games like You're in the Movies and Scene It."

Alongside core titles like Fallout 3, Fable II and Gears of War 2, Greenberg says, "we really have the best and broadest lineup we have ever had."

"So, we feel like the best games, the largest online...
 

The New XBox Experience Preview Program Sign-Ups Open

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301w ago - Per Major Nelson today: I know that many of you are excited to get your hands on the New Xbox Experience, which will go live all Xbox LIVE regions wide on November 19th.

Well, we're just as excited to as you are so I am happy to announce that I've been working on a little project that I think may interested you.

Working with various teams across Xbox, we've developed a program to allow a select few of you early access to NXE. How do you get chosen? The first step is to head on over to Microsoft Connect, sign in with your Windows LIVE ID and join the "Xbox 360 Fall 2008 Preview Program" by clicking on this link.

Once you do that, you need to fill out the "Xbox 360 Fall Flash Preview Sign Up" survey in order to be considered for receiving the Preview System Update.

We're asking a few questions about where you live, your home network, ISP connection and a few other pieces of information. We are looking for a good cross-section of our members in order to get the best feedback we can.
 

New XBox Experience Game Store Details Available

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304w ago - Let's face it. The number one reason you turn on your XBox 360 is for the games, and the team creating the New XBox Experience certainly didn't forget about that. This week we wanted to share with you what the Game Store will look like later this fall when the New XBox Experience launches.

Today, when you look at a particular game in the Game Store you get a pretty basic list of information: name of the game or piece of content, ESRB rating, price and a short explanation of what it is. That information is really useful, but with the New XBox Experience we thought we could give you even more.

When you go into the new Games Store this fall, you will be able to check out screenshots of the game, watch trailers and read the back-of-the-box description like you are shopping at a retail store. The Game Store will also display every available download for the game you are looking for.

Let's say you are looking at "Gears of War 2," you will have all available Gears of War 2 options easily accessible such as: previews, trailers, gamerpics, themes, game add ons, game images. You'll never need to search for the content you want.

Now you will get all of the information you want about the games you want to play, in one easy-to-navigate place right there on your TV.

Like...
 

Microsoft Launches their New XBox Experience Web site

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304w ago - Recently Microsoft detailed the Themes 2.0 and Friends Channel from their new XBox Experience. Today, Microsoft has launched their New XBox Experience Web site (linked above), despite not offering a specific release date for it yet.

The Web site has been modelled in the style of navigation which will be present in the update that is due out later this year.

To quote: Welcome to the New Xbox Experience!

Get a glimpse of what the New Xbox Experience is all about-the destination for social gaming and entertainment.

What is it?
Enter the ultimate social entertainment experience. Connect with your favorite people and enjoy more games and entertainment online than with any other device connected to your TV. Welcome to the New Xbox Experience. Jump in.

How do I get it?
You don't have to do anything, really. The update will download just like a normal system update would. You will see a status bar letting you know how long it will take, and you won't be able to use the console during this time. Once the update finishes the console will reload into the welcome page, and you will be able to begin exploring the new features and experiences on Xbox 360.
 

Rumor: New XBox Experience to Launch on September 25 & More!

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307w ago - If this is remotely true, the Internet's going to break. This post on VGChartz reckons New Xbox Experience will launch on September 25 alongside what sounds like a comedic amount of game announcements.

To quote: "Microsoft will release a dozen new demos after the launch. There will be four new downloadable pieces of content a preview of the GTA DLC. A Mass Effect expansion. Portal and a free map pack for Halo 3.

Microsoft will unveil twelve new games never seen before that will be exclusive or first on the 360. Strangely enough the author only gives out code names for said games. Though they speculate that among them is Assassins Creed 2, Mass Effect 2, a new Conker title, a Rare shooter new franchise, and two new Halo titles."

Seriously, this is highly likely to be complete bollocks. Read it, though. If it's a lie, it's a great one. The codewords for the games are priceless.
 
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