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Sony CEO Howard Stringer Scoffs at PS3 Price Cut Rumors

250°
269w ago - Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.

To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.

"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.

"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.

Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
 

GameStop: PS3 Price Cut in 2009 is 'Highly Likely'

400°
271w ago - GameStop has revealed via IGN that it believes a PS3 price cut in 2009 is highly likely.

According to them, a Wii price cut is also expected this year.

To quote: Executives at major retailer GameStop have weighed in with their console predictions for the remainder of 2009, expecting both PlayStation and Wii to receive a meaningful price cut before the year is out.

That's according to a research note from analyst Arvind Bhatia of Sterne Agee, following a meeting with key GameStop executives.

As reported by Gamasutra, GameStop cites the slowing of sales for both Nintendo and Sony's consoles, with PlayStation 3 in most urgent need of attention.
 

PSW Magazine Rumors: PS3 Price Cut & PS3 Slim at TGS 2009

400°
271w ago - It appears the latest issue of PlayStation World Magazine reveals that both a PS3 price cut and the rumored PS3 Slim will both be announced at this year's Tokyo Game Show.

To quote: Expect the long-awaited price chop to be announced at the Tokyo Games Show.

This year the Tokyo Games Show will be held from September 24 to September 27 in the Makuhari Messe, in Chiba, Japan.

Sony could make this announcement a lot sooner now that Activision CEO, Bobby Kotick has threatened to stop supporting the PS3 if a price cut is not announced soon.

The PS3 Slim packaging looks almost identical to the confirmed PSP Go, so it isn't a fake. Expect the smaller, lighter PS3 to be announced at the Tokyo Games Show in September, just in time for Xmas.
 

Activision Threatens to Drop PS3 if Sony Doesn't Cut the Price

350°
271w ago - Activision CEO Bobby Kotick has threatened that the company may drop support for the PS3 console in 2010 and 2011 if things don't pick up for Sony's platform.

Apparently he wants a price cut now because the attach rate of games is very low.

To quote: "They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony."

Ask when and he says: "When we look at 2010 and 2011, we might want to consider if we support the console – and the PSP [portable] too."

Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast.
 

Ballmer Announces 2010 XBox 360 at The Executive Club Chicago

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271w ago - Microsoft CEO Steve Ballmer spoke at The Executive's Club of Chicago today, discussing "the role of innovation in changing economic times."

During his speech he addressed many economic issues, and touched on the importance of innovation. However, it was his Xbox announcement which has people excited.

To quote: Rumors can be confirmed, as Ballmer stated openly during a speech on the recession to those in attendance at the Executives Club in Chicago, a new Xbox 360 will hit the store shelves in 2010.

The new device will be equipped with technology that is "really, really, close" to an actuality. The console, which was described as having a "natural interface," will have a built in camera with the ability to recognize movement and voice.

With no official release, those were all of the details that were shared.
 
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