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SCEA President on Price Cut: PlayStation 2.5 for $299, Not PS3

200°
284w ago - During a recent [Register or Login to view links], President of Sony Computer Entertainment America Jack Tretton reinforced Sony CEO Howard Stringer's views on a PS3 price cut.

To quote: "We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains.

"But there would be a point where people would be going, 'I am not really seeing the incremental leap.'"

"People are having short-term thinking–the platform is not even three years old," Tretton adds. "It was $599; it's now $399." He goes on to say that Sony isn't planning to snare all customers in day one, but over a ten year period.
 

Sony CEO Howard Stringer Scoffs at PS3 Price Cut Rumors

250°
284w ago - Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.

To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.

"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.

"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.

Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
 

GameStop: PS3 Price Cut in 2009 is 'Highly Likely'

400°
286w ago - GameStop has revealed via IGN that it believes a PS3 price cut in 2009 is highly likely.

According to them, a Wii price cut is also expected this year.

To quote: Executives at major retailer GameStop have weighed in with their console predictions for the remainder of 2009, expecting both PlayStation and Wii to receive a meaningful price cut before the year is out.

That's according to a research note from analyst Arvind Bhatia of Sterne Agee, following a meeting with key GameStop executives.

As reported by Gamasutra, GameStop cites the slowing of sales for both Nintendo and Sony's consoles, with PlayStation 3 in most urgent need of attention.
 

PSW Magazine Rumors: PS3 Price Cut & PS3 Slim at TGS 2009

400°
287w ago - It appears the latest issue of PlayStation World Magazine reveals that both a PS3 price cut and the rumored PS3 Slim will both be announced at this year's Tokyo Game Show.

To quote: Expect the long-awaited price chop to be announced at the Tokyo Games Show.

This year the Tokyo Games Show will be held from September 24 to September 27 in the Makuhari Messe, in Chiba, Japan.

Sony could make this announcement a lot sooner now that Activision CEO, Bobby Kotick has threatened to stop supporting the PS3 if a price cut is not announced soon.

The PS3 Slim packaging looks almost identical to the confirmed PSP Go, so it isn't a fake. Expect the smaller, lighter PS3 to be announced at the Tokyo Games Show in September, just in time for Xmas.
 

Activision Threatens to Drop PS3 if Sony Doesn't Cut the Price

350°
287w ago - Activision CEO Bobby Kotick has threatened that the company may drop support for the PS3 console in 2010 and 2011 if things don't pick up for Sony's platform.

Apparently he wants a price cut now because the attach rate of games is very low.

To quote: "They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony."

Ask when and he says: "When we look at 2010 and 2011, we might want to consider if we support the console – and the PSP [portable] too."

Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast.
 
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