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Red Bull Becomes the First Brand on PlayStation Home

50°
303w ago - BrandRepublic (linked above) is reporting that Red Bull has become the first brand to build a presence in PlayStation Home.

Red Bull has apparently built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series.

To quote: John Beasley, brand marketing manager for Red Bull UK said Home represents an opportunity for brands to create "memorable and rich content".

"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," he said.

Beasley said Home will show marketers how in-game advertising can be used effectively and will open up the medium to more brands. "It's an easy environment for brands to take that first step into gaming," he added.

Sony has set up Home so that gamers and brands can "generate significant revenues", but has not revealed details of brands it is working with.

A spokesman for Sony said that brand partnerships for Home will be announced at a later date.
 

Videos: Yakuza 3 for PlayStation 3 Trailers And Teaser Available

50°
303w ago - Sega has made available more than 11 minutes of the Yakuza 3 story to give you a full picture of this upcoming PlayStation 3 title.

Those interested can check out the following videos: Yakuza 3 Japanese Extended Story Trailer, Yakuza 3 Japanese Adventure Trailer, and Yakuza 3 Japanese Strip Teaser.

Videos are below, courtesy of GameTrailers:

Enjoy!












 

TweakDisplay v0.7.729 for PlayStation Portable Released!

50°
303w ago - Mr305 has released an update to TweakDisplay, a plug-in that gives a set of 20 visual effects to your PSP. It also has a way excellent visualizer for your music!

This plug-in works with most homebrew out there, spicing them up with some psychedelic effects that'll definitely give you PSP gaming a new kick.

Download: TweakDisplay v0.7.729 for PSP

Videos:









This plug-in's been brewing for months now and a lot of people finally got to get their hands on it when it was officially released yesterday, containing the following effects:

- Contrast Boost that mimics PSP-3000's improved contrast via Software.
- Brightness Boost with variable adjustment
- Physically Flipped XMB with natural keymapping (PSP 1000 Feels lighter than it is, if held this way )
- SUPER Stylish Music Visualizer (for Bars Visualization)
- Warm Tones, Cool Tones, Red tones...
- Color Filters (5+)
- Inverted Colors
- Mirror effects (2)
- Oil Paint effect
- Everything else you could think of...

Remember now, you'll need CFW 5.00 M33-3 for this. This update provides a "possible performance improvement."...
 

Heavy Rain Developer Interview & New Screens for PlayStation 3

100°
303w ago - Recently 1UP has conducted a great interview with Quantic Dream's president and CEO (and Heavy Rain writer and director) David Cage, and have released a couple more screenshots that can be considered breathtaking to say the least.

Of course, screenshots have the ability to speak just fine for themselves. Make sure to visit the source (linked above) to see them all. Below is an excerpt from the interview:

1UP: You warned against reading too much into the taxidermist scene, but does that scene suggest Heavy Rain's themes might be more rooted in reality than Indigo Prophecy's?

DC: Definitely. We tend to believe in our industry that we need to tell simplistic or spectacular stories, where the hero saves the world, destroys evil, or has supernatural powers. This is because the videogame, as a medium, has been too immature to tell complex and subtle stories. I made this mistake myself at the end of [Indigo Prophecy], where I felt my story needed something spectacular because all I had so far was normal people leading a normal life.

I realized that the "normal" part was the one that worked the best, and that it wasn't necessary to save the world to tell something exciting anymore. Heavy Rain will be about normal people in real life, and I believe it'll be much more emotionally...
 

PlayStation 3 Firmware Update 2.53 Finally Released!

200°
303w ago - After being initially announced nearly a week ago, and then mysteriously vanishing three days ago, today PlayStation 3 Firmware Update 2.53 is officially available!

Download: PS3 Firmware Update 2.53 (US) / PS3 Firmware Update 2.53 (EU)

Changes per Eric Lempel of the PlayStation Blog:

Hi everyone, in the next PS3 firmware update (v2.53) we're improving the way the Flash Player works with the Internet browser. In addition to being able to access more sites using Flash, you'll be able to enjoy:

• Full-screen mode playability
• Live movie (using RTMP format) playability

Now it's going to be even easier to enjoy Web content on your PS3, in full-screen!
 
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