- Earlier this year Sony began quietly readying an army of evangelists to take to the front lines of the escalating console wars.
The Experience PlayStation Now program had a "beta test" of sorts earlier this month, with Sony employees well-versed in the ins and outs of the PlayStation Portable and PlayStation 3 setting up temporary shop in a select number of Best Buys across the country.
The idea for the program is fairly simple: Get the PlayStation 3, the PlayStation Portable, into peoples' hands, explain all of the things they can do, and people will buy them.
"This allows real, live passionate people to reach out to consumers," said Kim Nguyen
, marketing manager for the PlayStation 3 and PlayStation 2. "They will answer some basic questions and tell people things about the PlayStation 3 they may not know."
The merchandising representatives will tell people about the PS3's games, but also answer questions about the built-in Blu-ray player, about the hard drive, about going online with the console.
"This is the sort of dialog we want to have with our consumers," Nguyen said. "The root of this program is education. We know people see the PlayStation 3 as a very expensive machine. In order for them to appreciate the value of the PlayStation 3 they need to see all...