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Sony to Launch Huge European PlayStation 3 Marketing Campaign

50°
278w ago - Sony is set to launch an £82m pan-European marketing campaign for the PlayStation 3, firing the first advertising salvo against rivals Nintendo Wii and Microsoft Xbox as consumers start to think about presents for Christmas 2009.

The TV element of the campaign, which has been developed by the TBWA agency, marks a departure from Sony's traditional tactic of often esoteric and dark commercials.

To quote: The new set of TV ads, the first of which launch in the UK tonight, focus on the simpler aim of describing the range of services available on the PS3. These include online gaming and Blu-ray movies, downloading TV and film content and being able to watch the BBC iPlayer.

"Two years after launch, PlayStation 3 is realising its full potential," said Alan Duncan, UK marketing director. "The console is moving beyond gaming and gaming is moving beyond discs."
 

Video: PlayStation Eye Chat - Military Madness: Nectaris for PS3

100°
278w ago - Social Media Senior Specialist Chris Morell shared a PlayStation Eye chat video today on the PlayStation Blog covering Military Madness: Nectaris for PS3.

To quote: A couple weeks back, you met Backbone designer Kyle Tunison who dropped some first details on Military Madness coming soon for PSN.

As promised, we brought Kyle to life via the PlayStation Eye, throwing him your questions and more.

So take a look at the vid, and stay tuned as Kyle will be back to talk in-depth about Military Madness' multiplayer mode in the near future.

Check out the video below!




 

PlayStation Network Cards Selling in Game Cases in Europe

550°
278w ago - It appears Sony Europe has money to burn, as they will be selling PlayStation Network Cards in standard Blu-ray game cases in Europe.

They will be available in September, in both £20 and £50 denominations.

To quote: "PlayStation Network Cards are, for some, the only way to add credit easily to your PlayStation Network wallet.

The idea is simple - purchase a PlayStation Network Card from a shop, enter the 12-digit code and fill up your Store wallet.

The odd thing? SCEE will be using real plastic Blu-ray boxes to house them in, presumably so it makes you think you're getting something tangible and also, we guess, to make the retail outlets a bit happier."
 

nDreams Reveals Pirate Galleon PlayStation Home Space

100°
278w ago - A few weeks ago nDreams (the Xi Team) hinted that they were working on some new PlayStation Home spaces.

Today, Patrick O'Luanaigh's [Register or Login to view links] account revealed one of their next projects, titled Pirate Galleon.

Below is an image for the upcoming Home space, and to quote:

"Argh. Our server just went down.... seems the pirate shot was quite popular "

"Preview of an exciting forthcoming nDreams Home space ONLY on this Twitter feed next week... *drum roll*"
 

Video: Removing the PlayStation 3 Slim's Hard Drive

550°
279w ago - Today Engadget has done a 'hands on' PlayStation 3 Slim video detailing the PS3 Slim hard drive removal, as we now know that it's upgradeable.

Check out the video below, and to quote: "There's also a small segment that confirms what many readers have asked about:

Yes, the 2.5-inch Serial ATA hard drive is indeed removable and is done so with Sony's blessing (i.e. no worries, it won't void your warranty).

The HDD enclosure is located behind a front panel just under the disk drive, which is a snap to pull out once you undo the blue screw from the bottom of the console."



 
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