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PlayStation Gamers Will be Disappointed by Sony Holiday Adverts

300°
300w ago - Believe it or not, whether you are a PlayStation gamer or not, you're going to be disappointed that Sony really doesn't have anything up their sleeve in terms of marketing their products... their odd ads are just plain out boring.

What's even worse is that they are releasing one TV Spot with the same theme every few days till the 21st when they are launching a "bigger campaign". I don't know about you guys, but the TV spots so far are not inspiring me yet.

The first one is known as the "Alley" and the second one known as "Office Park", and are part of the reflection campaign. Hopefully this "bigger campaign" will be more persuasive to the average consumer this holiday season.

Show us your killer titles, like Resistance 2, and LittleBigPlanet that you have been so excited for this year!








 

Gamers Willing to 'Trade' Advertising Exposure for Price Cuts

100°
302w ago - The latest research from Frank N. Magid Associates takes a look at how receptive gamers are to in-game ads. It seems that price drops or free games makes advertising very worthwhile for most.

Advertising in console games (as well as PC and other games) has become increasingly common in the industry today. Even presidential candidates are advertising in games these days.

We wondered, though, how consumers would feel if this trend grew and significantly more advertising was placed in console games but the price of the game was also cut in half or, was even free.

As it turns out, most gamers were quite receptive to this idea. Very few were negative about having major price reductions or even free games in return for considerable amounts of advertising in the games.

In fact, less than 20 percent of gamers said they were less likely to purchase a game, at half the price, but with more advertising. The plurality, 31 percent, said it would make no difference. About 15 percent of the gamers said they were much more likely to purchase a game at half price with more advertising and 28 percent said they were somewhat more likely.

When we indicated that the game would be free, but the advertising would be increased significantly in the game, naturally, even more players...
 

MTV: What Barack Obama's Win Means for Gamers

50°
302w ago - MTV has pieced together some of Barack Obama's thoughts on video games in order to understand what his presidency will mean for the gaming industry.

Previously he has called on the industry to give parents better information, and producers themselves to make descriptions available of exactly what content is included.

To quote: Obama's answer: "A: We need to give parents the tools and information they need to make choices about what programs their children are watching or what video games they are playing. As we move towards a digital environment, there is a golden opportunity for the industry to do this on their own–to use the latest in technology to give parents more information and more choice.

For example, this technology could make it possible for parents to create their own family tier just by programming their television to block certain channels, block certain genres of programming like dramas, or block television at certain times of the day.

The same can be said of video games, especially as we're moving into an era when they can be downloaded as easily as today's movies and television shows. I would call upon the video game industry to give parents better information about programs and video games by improving the voluntary rating system we currently...
 

Tanner Foust Challenges GT5 Prologue Gamers

50°
304w ago - Professional Drift and Rally Driver Tanner Foust has challenged GT5 Prologue gamers to their best lap times in Gran Turismo 5 Prologue in the online race event "Tanner Foust Racing Competition." The first place winner and a guest will get to see Tanner at the Red Bull Drifting World Championships in the VIP section.

To quote: Hey, PlayStation Blog readers. Some of you may know who I am. If you do, that's great. If you don't, let me introduce myself. My name is Tanner Foust, and I'm a professional drift, rally, and ice racer. You may have seen me in a recent Play the Pros video on PSN, where I took on some Gran Turismo fans at X Games 14 this past summer before competing in the Rally Super Special race.

You may have even seen me on ESPN2 or the Speed Channel, or seen my work as a stunt driver in the Bourne Ultimatum, Dukes of Hazzard, or The Fast and the Furious: Tokyo Drift.

Hot on the heels of my 2nd place finish at the Formula DRIFT Pro Championship finals earlier this month and clinching the 2008 Formula Drift Championship, I'm gearing up to represent the US against the best drifters in the world at Red Bull Drifting World Championships on November 15-16. I'll be competing with 31 of the...
 

Tretton: Gamers Coming back to us, People are Choosing the PS3

50°
306w ago - The President and CEO of Sony Computer Entertainment of America (SCEA), Jack Tretton, has told the Financial Times that he has no qualms about Sony meeting their corporate goals and selling every PS3 they manufacture.

Tretton was also asked whether the consoles stands now after a shaky first years. "Gamers are coming back to us, we are selling a higher percentage of games such as Madden NFL and Grand Theft Auto, because people are choosing the PS3 [over the Xbox].

Sales are up over 100 per cent and we are tracking well ahead of what we expected." Tretton replied.

To quote: Where do you stand right now in the console wars after a somewhat shaky first year?

Gamers are coming back to us, we are selling a higher percentage of games such as Madden NFL and Grand Theft Auto, because people are choosing the PS3 [over the Xbox].

Sales are up over 100 per cent and we are tracking well ahead of what we expected. We are having success in multiple markets and, coming up to the second anniversary of the PS3, we are right where we wanted to be.
 
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