271w ago - If you have paid attention to any of our editorials here at Blend Games since late 2006, you would have noticed a consistent disdain for a particular section of Sony's business model: their video game marketing section.
Sadly, these guys and gals have done very little to properly promote many of their own first-party games, and in result have managed to create a very sub-par community outside the initial fan-boy hype.
Like everyone else out on the net who have seen viral marketing videos for some of Sony's exclusives, you sort of wonder why they stop there. In comparison, Microsoft has all sorts of ridiculous marketing ploys surrounding many of their first-party titles, leading up to the game's release.
In some cases MS will even continue to schedule events, make announcements and continue the viral marketing just past the game's release, like what they did with Gears of War and Halo 3.
Even now, compare the likes of Gears of Wars 2 energy drinks, announcements for limited and collector's editions, as well as a vibrant promotional campaigns, to the simple techniques employed by Sony for Resistance 2. It is almost as if they expect the game to do well and that they should leave it alone, completely.
It appears especially odd considering that gamers seem...
274w ago - Sometimes it's hard to keep track of what's "official" and what's not - especially because Sony continues to contradict itself. When we first heard the Euro-exclusive PlayTV box would allow users to copy recorded shows onto the PSP, we all said "yay."
The convenience of recording TV and taking it with us wherever we go sounded swell. Then, we found out that the files would be restricted.
Well, with PlayTV in the hands of reviewers, it appears Sony has switched back to the original plan. You'll now be able to copy DRM-free versions of your recorded programs to your PSP, or any other compatible MPEG-4 device, at least according to CVG.
Our European readers may want to check out CVG's review. The rest of us will just sit here in the corner, waiting.
276w ago - EA has released the first proper details on Need for Speed: Undercover, which'll no doubt sit somewhere near the top of this Christmas's sales chart.
After the disappointing Pro Street, Undercover takes the NFS series "back to its roots" says EA, with high-speed pursuits with rivals while dodging the old blues 'n twos to take down an International crime syndicate. All whilst undercover, obviously.
There's 80 miles of road to explore in the open-world Tri-City Bay area, says EA, and a totally new AI mechanic which delivers "aggressive and intelligent cops whose sole purpose is to take down the player quickly and by any means necessary."
The new game also introduces an all-new 'Heroic Driving Engine', a unique technology that generates "incredible high-performance moves at 180 miles per hour". We've no idea what this means.
Of course you can also expect tons of car customization, vehicle damage and licensed motors such as the Audi R8, BMW M6 and Lexus IS-F.
It's out in North America on November 18 and in Europe on November 21.
278w ago - Former Sony boss Chris Deering has put up word that right now just 3 out of 10 games earn back their development budgets.
In addition to this he expects a greater inflex of game companies outside the video game industry to move into the market.
To quote: The gaming industry is still high on its rampant success even in the face of declining economies.
Even so, Deering warned that "traditional revenue sources will not be sufficient to fund games development" as the market continues to grow, and studios need to explore new business models in order to support themselves.
He claims that as of now, only 3 in 10 games earn back their development budgets, and soon companies outside the video game industry will be moving in on its markets.
286w ago - Self-proclaimed veteran games industry marketer, Bruce Everiss, believes Sony's GPU is holding back the console and that it has made it a less powerful gaming machine than the Xbox 360.
Everiss uses a quote from Richard Huddy of ATI to back up the claim: "I think Xbox 360 technology is likely to outperform PlayStation 3 technology by a pretty healthy margin in the long run. It looks like the GPU is holding the PS3 back."
To quote: For the PS3 Sony wanted to have a technology advantage so they developed, in conjunction with Toshiba and IBM, the Cell processor. A clean sheet design with many innovations this took $400 million and four years to develop.
The intention was to use two of these in the PS3, one as CPU and one as GPU. However at the last minute Sony realised that the Cell GPU wasn't up to the job so they went to nVidia and bought their 7800GTX GPU. This gave them a number of disadvantages:
* It wasn't designed or optimised as a console GPU. It was designed and optimised as a PC GPU.
* The whole architecture of the console was compromised by the last minute change.
* The 7800GTX has less raw processing power than the Microsoft Xbox 360 GPU.