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Video Game Piracy: The Widening Problem and How to Stop It

50°
294w ago - iTWire of Australia thinks they have found the best way to limit video game piracy. Upon checking the top sellers list, they found it was dominated by Wii games such as Mario Kart, Wii Fit and Wii Play... all of which come with some kind of peripheral.

So they feel that as the games require the hardware, then people are less inclined to pirate the games. Moreover, special editions can still make a difference with nice little gifts inside such as key rings, extra content discs, etc.

To quote: See a trend? Sure the top three are games for the Wii, but more importantly, four of the top 5 have some sort of peripheral hardware associated with the game. This trend continues when you break it down across platforms - at least at the console level.

Guitar Hero: World Tour and its associated microphone, guitar and drum peripherals hold down two of the top ten Nintendo Wii sales chart positions, features in both PS2 and PS3 top ten and along with the Karaoke game, Lips (and its microphones) also appears in the Xbox 360 top ten.

Nintendo have released a bundled pack with Animal Crossing for the Wii, with the Wii Speak peripheral. I think they have cottoned on to it, avoid game piracy by packaging your software with a new piece of hardware, whether the game actually needs it or not.
 

How to Share Downloaded Content from the PlayStation Store

500°
294w ago - To share games downloaded from the PlayStation Store on up to 5 PS3 systems for most games and add-ons all you need to do is create a new user on your system and go to sign-up for PSN and use an existing account.

Just enter your friend's sign-in info then it should say "thank you for signing up" with their name. Then go to the PlayStation Store and click on downloads and just download what you like!

Once the download starts, you can sign off their name and it will continue to download once you sign back to your account. Enjoy!

On a related note, be sure to check PSN.PS3News.com for the latest PSN links. You can click on the column headings to sort by PSN Title, Date Added, Region and Type.
 

Pioneer Showcases 16-Layer 400GB Optical Disc

300°
295w ago - Pioneeer today unveiled a 16-layer 400GB optical disc which can be read by Blu-ray Disc players.

According to Pioneer's internal roadmap, its super multi-layer technology development is read-only (ROM) discs in 2008-2010, rewritable discs in 2010-2012 and 1TB (1,000GB) disc in 2013, the company indicated.

To quote: Pioneer is exhibiting its super multi-layer read-only optical disc which features 16 separate layers on a single side with 25GB storage capacity on each layer for a total capacity of 400GB at the IT Month fair taking place in Taipei.

The technology of the super multi-layer read-only disc is based on Blu-ray Disc (BD) with a breakthrough in material of reflective layers, according to Pioneer High Fidelity Taiwan. The specifications of the pick-up head (PUH) of the disc is the same as those for the PUH of blank BD discs, and therefore the Pioneer discs can be read on BD players, the company said.

According to Pioneer's internal roadmap, its super multi-layer technology development is read-only (ROM) discs in 2008-2010, rewritable discs in 2010-2012 and 1TB (1,000GB) disc in 2013, the company indicated.
 

Marketing Head to Share How Sony Realized New Revenue Routes

50°
295w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation console in 1995. Dille is responsible for all facets of SCEA's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions.

In addition, Dille oversees the PLAYSTATION® Network...
 

PlayStation Blog: Show Us Your Gaming Costume… And Win!

50°
300w ago - Today the PlayStation Blog's PR Manager Jill Webber shared the following contest for those interested:

The PlayStation.Blog is getting into the Halloween spirit. We're currently digging into our "spooky" catalog of games such as SIREN: Blood Curse, the "Skate to Victory" ghost level in LittleBigPlanet, the new All Hallow's Eve ball pack and downloadable costumes in High Velocity Bowling, and the newly-released BUZZ! Quiz TV Horror Pack full of over 500 horror movie trivia questions. Check out a few of them below:

WHAT WAS THE SURNAME OF THE FAMILY WHO MOVED INTO THE HAUNTED HOUSE IN 'THE AMITYVILLE HORROR'?

* LUTZ
* JONES
* MICHAELS
* WILLARD

WHO DIRECTED THE ORIGINAL 2004 'SAW' FILM?

* JAMES WAN
* DARREN LYNN BOUSMAN
* DAVID HACKL
* LEIGH WHANNELL

IN 'THE BLAIR WITCH PROJECT', THE FILMMAKERS BECOME LOST AFTER MIKE DOES WHAT TO THE MAP?

* KICKS IT INTO THE RIVER
* EATS IT
* RIPS IT UP
* THROWS IT ON THE FIRE

Just to provide a little added incentive to get you into the spirit, we're announcing a costume contest. The rules are simple: dress up as one of your favorite Sony Computer Entertainment characters (e.g. BUZZ!, the game show host from the...
 
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