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Marketing Head to Share How Sony Realized New Revenue Routes

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293w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation console in 1995. Dille is responsible for all facets of SCEA's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions.

In addition, Dille oversees the PLAYSTATION® Network...
 

PlayStation Blog: Show Us Your Gaming Costume… And Win!

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297w ago - Today the PlayStation Blog's PR Manager Jill Webber shared the following contest for those interested:

The PlayStation.Blog is getting into the Halloween spirit. We're currently digging into our "spooky" catalog of games such as SIREN: Blood Curse, the "Skate to Victory" ghost level in LittleBigPlanet, the new All Hallow's Eve ball pack and downloadable costumes in High Velocity Bowling, and the newly-released BUZZ! Quiz TV Horror Pack full of over 500 horror movie trivia questions. Check out a few of them below:

WHAT WAS THE SURNAME OF THE FAMILY WHO MOVED INTO THE HAUNTED HOUSE IN 'THE AMITYVILLE HORROR'?

* LUTZ
* JONES
* MICHAELS
* WILLARD

WHO DIRECTED THE ORIGINAL 2004 'SAW' FILM?

* JAMES WAN
* DARREN LYNN BOUSMAN
* DAVID HACKL
* LEIGH WHANNELL

IN 'THE BLAIR WITCH PROJECT', THE FILMMAKERS BECOME LOST AFTER MIKE DOES WHAT TO THE MAP?

* KICKS IT INTO THE RIVER
* EATS IT
* RIPS IT UP
* THROWS IT ON THE FIRE

Just to provide a little added incentive to get you into the spirit, we're announcing a costume contest. The rules are simple: dress up as one of your favorite Sony Computer Entertainment characters (e.g. BUZZ!, the game show host from the...
 

Tips on How to Make Windows Boot Lightening-Fast

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298w ago - Many users live with boot problems or re-install Windows and start again, but there is a better way. If you learn what happens during the boot process then you'll be able to diagnose and fix any issues that might arise.

The BIOS

The boot starts with your PC's BIOS, which grabs its settings from CMOS RAM before initialising your video adaptor and any expansion cards. A Power On Self Test does basic hardware checks, tests your RAM if required and usually delivers a single beep to indicate that everything is working.

If there's a problem at this point then the BIOS will display an error message or issue a number of beeps; check your motherboard manual to figure out what they might mean. If it's accessible, launch your BIOS setup program to confirm that no settings have been changed. If they have, this could mean that your motherboard's CMOS battery has failed, in which case you'll need a replacement.

If you've installed an expansion card recently, try it in a different slot. Other new devices should be removed altogether to see if they are causing a problem. You can also check the support section of your motherboard or your PC manufacturer's site for more advice.

These hardware problems are relatively uncommon, though. It's likely that this first boot stage...
 

Microsoft, This is How You Blow Your PS3 Lead in Japan

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299w ago - So Microsoft is doing pretty good in Japan. Not great, but good. Good enough to beat the PS3 last month. This is the Xbox 360 display at Yodobashi Camera in Akihabara. Back in August, the Xbox 360 sold out in this very store.

If you've been to Akihabara, you know that this is a very large retailer. Lots of shoppers! So for Microsoft to sell out right here is a good sign, and it's great for the Xbox 360's reputation in Japan.

This demo set-up is not. Well, no, the set-up is fine, it's the upkeep. But just as Microsoft starts to gain ground in Japan, an old friend rears its ugly head...

Out of all the demo kiosk consoles Microsoft needs working in Japan... Doubt this will catastrophically affect Xbox 360 sales in Japan. Microsoft will most likely sell lots of consoles this holiday season. (So will will Nintendo and Sony. Everyone wins!)
 

Video: Tokyo Game Show 2008: On the Floor

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299w ago - Per Jeff Rubenstein (Social Media Manager) via PS Blog today:

Ever since I've returned from Tokyo, I've been bombarded with questions of "How was it???"

In a word: awesome. But it's kind of difficult to describe the overwhelming hugeness of Tokyo (that's what the Travel Channel is for). As far as Tokyo Game Show is concerned - yeah, I can take that on.

Now I know many of you have been to shows such as PAX, The Old E3, E for All, or something smaller or more regional. TGS is much bigger. So with camera in hand, I tried to share with you the scope of TGS 08, as well as to show you what we had at our booth.





Tokyo Game Show *is* open to the public, and the 2009 edition will take place in September. Start saving your Yen now.
 
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