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Sony Posts $390M Loss as Bravia TV and PlayStation Sales Slump

100°
270w ago - According to Bloomberg, today Sony Corporation has reported a second straight quarterly loss as the stronger yen pushed the company further behind Samsung Electronics Company in television sales, and the global recession drove down demand for videogame machines.

The net loss was 37.1 billion yen ($390 million) in the quarter ended June 30, compared with profit of 35 billion yen a year earlier.

To quote: The result beat estimates after Chief Executive Officer Howard Stringer cut jobs and shut factories to revive a company that's lost its lead to Samsung in TVs, Nintendo Co. in game players and Apple Inc. in portable media players.

Pressure is building for Stringer to prove he can increase Sony's sales, not just reduce expenses, by slashing jobs and suppliers, according to investors such as Yasuhiko Hirakawa.

"Cost cutting and reshuffling of management may help mend unprofitable businesses but they won't make Sony competitive against Samsung and other rivals," said Hirakawa, a Tokyo-based fund manager at DIAM Co., which oversees $80 billion in assets.

"The brand is still highly regarded but that won't last forever."
 

Japanese Console Hardware Sales for July 6 - July 12, 2009

50°
271w ago - There's an underlying trend beneath this week's Japanese hardware sales rankings - every console that Dragon Quest IX cannot be played on sank like a stone made of lead.

Every console on which Dragon Quest IX can be played skyrocketed like a sky... rocket. Do you see the lesson presented here, gaming hardware manufacturers?

If you don't have Dragon Quest IX on your console, you should probably get up on that. Then again, you could just start painting your consoles red. That seems to work too.

To quote: The Squeenix-developed RPG - which is apparently perfect - sold an absolutely staggering 2,318,932 copies in its first two days on store shelves. After running the numbers, we've calculated that during those two steamy Akihabara nights, 13.2 copies of Dragon Quest IX were sold every second. (Seriously.)

We've also discerned that Square Enix will harvest a million buckets of money from the Japanese sale of this game alone - but it's nice to see Nintendo's catching a few pails of their own.

•DSi: 118,202 (up) 71,347 (152.27%)
•PSP: 26,527 (down) 6,322 (19.25%)
•Wii: 22,141 (down) 2,830 (11.33%)
•DS Lite: 10,161 (up) 2,654 (35.35%)
•PS3: 9,864 1,332 (down)(11.90%)
•Xbox 360: 3,561 (down) 2,315 (39.40%)
•PS2:...
 

Pachter: PS3 Price Cut by October if Console Sales Keep Crashing

250°
272w ago - Wedbush Morgan analyst Michael Pachter has predicted that Sony will cut PS3's price before October 1, 2009 if US hardware sales continue to slide.

Speaking in a note today, Pachter estimated that US Wii, 360 and PS3 sales will show a year-on-year decline of 43 percent for June.

To quote: "We think that the console manufacturers will therefore be forced to consider a price cut before year-end, with Sony cutting the PS3's price by October 1," he said.

"Further, we do not think that Nintendo's hardware forecast figures are achievable without a price cut, and we expect one around the same time as the PS3 price cut.

"It is likely both manufacturers will cut by $50, with Sony making up any lack of increased demand with a software bundle.

"We expect Microsoft to follow suit, giving us confidence that US software sales will grow later in the year, notwithstanding negative sales in the early part of the year."

Pachter predicted sales of 350,000 Wii, 225,000 Xbox 360 and 165,000 PS3 consoles in June today. The June NPD releases this Thursday.
 

Report: Desktop PC Game Sales Rise by 18 Per Cent

100°
278w ago - PC Gaming Alliance research indicates desktop game sales rose 18 percent worldwide last year; installed base stands at 228 million.

According to the PCGA's 2008 Horizon's Report, PC gaming software saw revenues reach $12.7 billion in 2008 which is a rise of $1.9 billion, or nearly 18 percent.

Overall, the study found that the PC software and hardware market stood at $68 billion in 2008, with the PCGA saying that number is expected to balloon to $143 billion by 2013.

More than 42 million PC desktops and 31 million notebooks capable of playing games were shipped during the year. This figure is expected to grow to 59 million and 118 million, in five years.

Gaming-capable PCs and notebooks were also estimated to be about 228 million during the year, and the PCGA estimated the 2013 installed base will grow to 600 million.
 

Analyst: PS3 Price Must be Reduced by $100 to Meet Sales

500°
281w ago - Here we go again... Analyst Colin Sebastian believes Sony's forecasts will only be achievable if they cut the price of the PS3 console by $100.

He noted Sony's outlook supports expectations for a PS3 price reduction this year, likely to be some point between E3 and end of the summer.

To quote: Analyst Colin Sebastian claims Sony's forward forecasts can only come into fruition if PS3 price falls by $100.

Sony yesterday [Register or Login to view links] that PS3 unit sales would increase by 3m (30 per cent) in the next 12 months - a figure that Lazard Capital Markets' Colin Sebastian says can only be achieved via a $100 price cut to the machine.

"PS3 guidance suggests pending price reduction - timing and amount uncertain," Sebastian explained in an investor guidance statement.

"We believe Sony's outlook supports expectations for a PS3 price reduction this year, likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs.

"A significant price cut could provide the PS3 with a needed shot in the arm. In addition to a $100 price reduction, which would put the PS3 in easier reach of a mass-market audience,...
 
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