- Daily GameFunk analyzes the 360's prospects for the immediate and long-term future. With the 360 being surpassed by the Wii in North America, and the Playstation 3 in Europe, the article seeks to answer the question: Is the 360 dead? And if not, what can Microsoft do to keep the 360 viable against strong competition?
In terms of sales, the 360 has been struggling to gain its footing on very slippery slope this year. After being the leading console in the US for more than 2 years, it was finally surpassed by the Wii at the end of May.
In addition to this, Sony announced a few weeks ago that they had finally outsold the 360 in Europe, landing another critical blow to the 360. With this on top of numerous other issues, many have began contemplating whether or not Microsoft has already closed up shop on the 360 and began looking at future consoles. However, this is simply not the case.
Microsoft has lost the advantage of having the largest install base in North America. However, while having the largest install base is important, developers often look towards a console's attach rate(the average number of games sold per console) as well.
After all, while having 25 million potential customers is better then having 18 million potential customers, if the 25 million only average 4 games...