- It's been speculated upon and speculated upon, but today it happened: Warner Bros. declared undying allegiance to one format alone: Blu-ray. "The window of opportunity for high-definition DVD could be missed if format confusion continues to linger," said Warner chairman Barry Meyer, suggesting that this move will end the format war.
WARNER BROS. ENTERTAINMENT TO RELEASE ITS HIGH-DEFINITION DVD TITLES EXCLUSIVELY IN THE BLU-RAY DISC FORMAT
BEGINNING LATER THIS YEAR
Decision Made in Response to Strong Consumer Preference for Format
(January 4, 2008 - Burbank, CA) - In response to consumer demand, Warner Bros. Entertainment will release its high-definition DVD titles exclusively in the Blu-ray disc format beginning later this year, it was announced today by Barry Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.
"Warner Bros.' move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want," said Meyer. "The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately...