- This should be the final year for the high-def format war.. So, what's next?
After Warner Bros.' endorsement of Blu-ray shortly before the Consumer Electronics Show, many analysts have said Blu-ray will be the ultimate winner in its high-def disc format war against HD DVD.
But how much longer will the war go on? And, what will happen before it comes to an end -- assuming that it does?
Here's my prediction for what's likely to transpire in the high-def format war in 2008:
1.The HD DVD Surge
Toshiba said today that it will slash prices on HD DVD players and expand its marketing campaign. Clearly, the format's leading supporter is trying to show the studios and other industry players that it's still a competitive battle.
However, in part because of the negative press from CES (thanks to Warner Bros), relatively few consumers will bite on the lower prices due to fears that they will purchase a soon-to-be obsolete format.
2. Toshiba & Sony Will Begin Peace Talks
While awaiting sales results from the first quarter, Toshiba and Sony (Blu-ray's leading supporter) will begin informal negotiations for establishing a single format. With five major studios behind it (compared to HD DVD's two), Sony has the leverage here, but it wants to bring this battle...